Social Purpose Business Case

Here's the best business case for becoming a social purpose business.

Social Purpose Business Case.

There is a strong case for having a social purpose. Evidence is mounting that businesses that stand for solving societal challenges are performing well -- in terms of market growth, meeting changing customer needs and energizing their employees. The research on the social purpose business case shows there are six main business benefits for pursuing a social purpose business model.

Customer Commitment

Social Purpose Companies Attract and Retain Customers & Build Customer Brand Advocacy

Employee Engagement

Social Purpose Companies Recruit, Retain and Motivate Employees & Build Employee Brand Advocacy

Stakeholder Relations

Strengthen Third-Party Relationships & Enable Collaboration

Social Capital

Strengthen Operating Context & Increase Trust

Financial Performance

Enhance Financial Performance; Increase Access to Capital & Manage Risk

Innovation Generation

Increase innovation; enable business transformation & enhance resiliency

Virtuous cycle of value creation


Social Purpose Companies build and benefit from a virtuous cycle of value creation. This virtuous circle drives business and social benefits for the organization and its communities.

What is your Social Purpose Business Model?