Goods News July 2022 • Welcome back! Refreshed after our summer holidays, we can't wait to get started on all the exciting projects going on internally and with clients around the globe. Stay tuned for updates over the coming months!

Promoting the aesthetics of wear

Celebrating the way products look well into their life-cycle can only be a good thing. We appreciated seeing this value in Han Gao’s work for Démi Bai — “After a certain amount of squeezing, scraping, pouring, and emptying, even the most well-designed toothpaste tubes and pantry products start to look far from advertised.” Could promoting the aesthetics of wear lengthen people's satisfaction of using a product?

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 Private label as marketing gold 

Foxtrot is a new retail concept in Chicago — a sort of modern convenience store that blends high quality items with essential low cost staples. What’s interesting is that the shop has leveraged its good curation and atmosphere to enter the private label industry — creating products that solve data driven gaps in their offering. This article points out that most retailers carry the same product, and therefore private label items are a critical way to stand out in both product offering and marketing platforms, where authentic storytelling is highly valued and drives consumption. We couldn’t agree more!

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Packaging made by microbes

Hæckels is on a mission to revolutionize skincare. Their new packaging, launched this month, is made from Vivomer — “a brand new bio-polymer made by microbes that is home compostable — yes, the good kind — in under 52 weeks.” We are thrilled to see this groundbreaking material implemented at scale, and look forward to Hæckels Lab launching next month. 

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➍ Paper as deodorant packaging

Also exciting in cosmetics is Native, producing ethical product and packing it more than responsibly — “Switching to Native Plastic Free from our classic plastic packaging can help eliminate 169 tons of landfill waste each year. Plus we're partnering with 1% for the Planet to donate 1% of Plastic Free sales to non-profits focused on environmental stewardship.” Curious to try out the paper mechanism!

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➎ We're hiring a senior client manager!

Let’s work together 🌱 If you are curious, organized, care about the planet and want to help us build better brands, we would love to hear from you. Initial meetings start this month, please reach out if interested ✨

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Goods · Pilestredet 75C · Entr. 22 · Oslo, Oslo 0172 · Norway

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