Goods News March 2022 • Our clocks have rolled forward, and spring has arrived in Oslo! At the same time, the world is changing rapidly, and we have been thinking about how this impacts our work designing physical brand experiences. Here are five things we found insightful this month.

 Notpla paper made from waste seaweed

We love Notpla’s effort to use by-product from their seaweed sachet production to manufacture paper. What would the world look like if more companies took responsibility for up-cycling their own waste into valuable materials like this?

Dezeen read

Sustainability, “no longer a differentiator, it’s required.”

We totally agree with Carolyn McDermott that sustainability claims need to be specific. As the pursuit of building sustainable brands has become almost ubiquitous, simply labeling product as sustainable can mislead and under-inform consumers. Brands need to act transparently, and be specific about their sustainability efforts. Does your brand care about fair wages, factory conditions, chemical use, or all of this?

Field Notes read

 “Unprecedented, is the term to describe the current supply chain ecosystem.”

Manufacturing today has many new challenges, and Pattern did a great job of laying this out. Be it ships getting stuck in the Suez Canal, the Covid-19 pandemic, or our political climate — modern supply chains need to have crystal clear goals, be agile and quick to adjust.

Medium read

➍ “Microplastics found in human blood for first time.”

Not a fun headline to read in The Guardian this month. Plastic’s negative impact on people and planet is a persisting issue and one we have to tackle in depth. We have our eyes on exciting alternatives, and can’t wait for companies like Sway to reach the market. Please get in touch if you would like to collaborate on scaling next generation materials!

The Guardian read

➎ Goods and Heydays donate 135.000 NOK to aid in Ukraine.

It's hard to not be affected by the situation in Ukraine. Goods and Heydays have decided to follow the footsteps of our industry and support Red Cross with 135.000 NOK (5000,- per employee). We encourage other businesses to do the same. Our thoughts are with our collaborators and friends in Ukraine. ❤️

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Goods · Pilestredet 75C · Entr. 22 · Oslo, Oslo 0172 · Norway

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