News from Canada's Research, Analytics and Insights Industry

Doing research in the pandemic introduced new challenges. COVID-19 impact varied vastly by location and geography and across different groups. CRIC agency members tracked marketplace disruption, attitudes and opinions throughout the pandemic, measuring vaccine hesitancy and confidence among Canadians and North Americans and the values that influenced their behaviours. Today, half of all Canadians surveyed (48%) fear contracting Coronavirus, according to Leger. This fear is the lowest it has been since the pandemic started, even as a similar proportion (52%) report anxiety about returning to normal.  

More studies in Canada and abroad repeatedly point to how the urgency of COVID-19 had pushed other issues lower on priority for voters, consumers and businesses. CRIC offers pandemic guidance to support researchers on issues like respondent and staff safety as they adapted and gathered critical insights during the crisis. As businesses and governments consider "vaccine passports" that gain more support among Canadians who travel, Canada's federal, provincial, and territorial Privacy Commissioners offer guidelines on their scope and use in this joint statement. 

At the 76th AAPOR Conference this year (the second consecutive year of virtual conferences) the theme of "Data Collection, Measurement, and Public Opinion During a Pandemic" offered presentations that sought to separate misinformation from fact in the age of COVID as brands, researchers and governments used tried-and-tested methods but also innovation to be accountable to their stakeholders with good and timely dataThe accelerated digitization and adoption of online research has enabled researchers to reconsider accessibility and inclusion issues, urging industry participants to review their tools, software and methods in designing accessible research

Congratulations to CRIC’s client-side member companies Telus and Bell for being listed among The Globe and Mail’s top Canadian B2B brands for social responsibility. Telus was named for making a positive impact by supporting those with disabilities and vulnerable populations during the pandemic. Bell was also recognized for its support for charitable and community causes including "Bell Let’s Talk" that recently announced new mental health funding. CRIC members continue to offer examples of how leading with ethics and social responsibility empowers business growth. 

Early career success is a steppingstone for new researchers. If you are a Canadian employer of marketing research program graduates, your input is critical to helping assess the training needs and skills required of today's research professionals. Please take the ten-minute industry survey by CRIC member Algonquin College to share your advice on top skills needed for early career success in either English or in French. 

We hope you will keep engaging with our posts on social media as well to stay connected with our membership and other news.

Arundati Dandapani, CAIP, MLITT
Chief Editor & Intelligence Officer (CIO), Canadian Research Insights Council (CRIC)
Chief Operating Officer (COO), Certified Analytics and Insights Professionals of Canada (CAIP)

CRIC's Blog 

In Memory of Ronald F. Inglehart (1934-2021)

"The international research community was saddened to hear of the passing of Ronald F. Inglehart, the Lowenstein Professor of Political Science and research professor at the Institute for Social Research at the University of Michigan."

Read the full post in memoriam by Professor Nathaniel Stone, CAIP, FCRIC.

Best Practices for Online Research

"With the reduction of in-person research techniques in the COVID-19 environment, online research took centerstage. Through my work at Phase 5, we have been leveraging online tools and methodologies with deep experience to help clients maximize results." 

Read the full post by Schumaila Kumar.


Upcoming Webinars and Professional Development from CRIC, CAIP Canada, ESOMAR, and UGA/MRII


Increase Insights ROI with Knowledge Management - Thursday, June 03, 2021, 12 PM EDT

Thor Olof Philogène, CEO & Co-Founder, Stravito
Tania Poelmann, Enterprise Business Development Manager, Stravito

Strategy Analytics: Navigating the fear factor in consumer choice - Thursday, June 10, 2021, 12 PM EDT

Matt Hester, Senior Director, Consumer Insights Practice Strategy Analytics

Social Networking

WIRe Toronto Chapter: Growth through Resilience - June 23, 2021, 07:30 - 08:30 pm EDT

Industry Early Career Skills Survey 


Do you work for or own an organization based in Canada? If so, please take this 10-minute industry career skills survey and help the industry and its partners assess top- of-the-line training needs. Career skills for industry researchers and Certified Analytics and Insights Professionals of Canada (CAIPs) are built on a core learning framework of enabling competencies ("soft" skills) and technical competencies ("hard" skills). You may answer this survey in English or in French by choosing one of the two buttons below.
Please take this 10-minute survey in English
Veuillez répondre à ce sondage de 10 minutes en français

Careers: Job Postings

Vice President, Pollara Strategic Insights
Vice President, Research, Maru/Blue
Data Scientist, Leger
Director, Research Strategy, Observer, Ipsos
Specialist, Marketing Planning and Analytics, Bell Media
Market Research Project Manager, Advanis
Analyst, Client and Industry Insights, Numeris
Product Manager, ATB Financial

Research Officer, Legislative Assembly of Ontario

Take Advantage of CRIC Member Benefits

The Canadian Research Insights Council (CRIC) is Canada’s voice of the research, insights, and analytics industry both domestically and globally. CRIC serves the profession by setting and enforcing the highest standards and best practices offering recognition to its members who adopt ethical standards. 
View All Member Benefits and Download the Guide
Would you like your company's news, jobs, research or blogs included within the monthly foresight e-newsletter? Write to

Research Spotlight

Most Canadians Support Vaccine Passports 

While around three-quarters of Canadians are in favour of some sort of "proof of vaccine" when it comes to travel, according to an EKOS poll conducted between April and May, only about 40 percent supported being screened to get a table for indoor diningRead more...

Canadians Support Rising Interest Rates on Homes

Rising home prices and their impact on the economy are a major problem, according to Nanos. Half of Canadians support higher interest rates for Bank of Canada to slow down an overheated housing market reveal the data from Nanos. Read more...

"Brain freeze" Affects Working Mothers Disproportionately

Women are stressed and working mothers are facing the brunt of the pandemic more than other groups. "Brain freeze" is a reality with anxious, stressed, and depressed working mothers impacted more during the pandemic’s second wave as compared to the first according to a study by Pollara Strategic Insights in collaboration with The Prosperity Project and CIBC. Read more...

Delivering Frictionless Commerce with Online Grocery

A report by Environics Research Group reveals that digital offerings and technologies are transforming the way we interact with brands and services across every industry. Mobile banking options, digital ride-share programs and same-day product delivery platforms have revolutionized the industries they now dominate. The bar has been raised for seamless customer experiences, with the grocery sector perhaps setting the most evident example. Read more... 

Three Traits of Successful Insights Enterprises

A Maru/Blue article discusses that winning companies share an outlook focused on using real time data, measures that create deep understanding, and powerful analysis tools to drive commercial success.  

Bracing for an Emptier Planet 

"Population bust" is not a concept many are familiar with nor prepared for globally. An Ipsos report Emptier Planet  explores the scenario of a shrinking and shifting global population structure, looking at the driving factors (including urbanization and the empowerment of women), related trends (such as the maturing mainstream), the possible impacts of COVID-19, and implications for societies and business.  Read more...

2021 Trends in Marketing Research

What are some of the defining trends this year and beyond? Canadian Viewpoint share their views on achieving agility, innovation and actionable insights beyond the new normal. Read more...

Towards Inclusivity in Research

The Logit Group's Influencer Series hosted an episode on ethical data storytelling and the importance of understanding nuance in micro-cultures to achieve diversity and inclusion in marketing research. Read more...

Competition Winners

Congratulations to Vinca Merriman, Account Manager at Ipsos and Swati Garg, Senior Account Manager at Ipsos, the Canadian winners of the 2021 ESOMAR Research Got Talent Competition. Their entry "Understanding the donor base of The Citizens' Foundation Canada (TCF Canada)" will help this Canadian charity to develop a stable source of funding so they can continue to offer education to underprivileged children in Pakistan. The winners will conduct their research with field support from sponsors Maru/Blue and The Logit Group and represent Canada in the Global competition that is expected to take place in September during the ESOMAR Insights Festival.

Credentials and Education

Be a trusted leader in a data driven world and join the over 280 Certified Analytics and Insights Professionals (CAIPs). Apply online today through one of the three pathways. Congratulations to three new CAIPs who earned their designation through successful completion of the exam. The candidates are named alphabetically:

Nicole Cadek, CAIP

Nicholas Thompson, CAIP 

William Gibson, CAIP 
All CRIC and CAIP Members can avail of 20 percent discount on all courses offered by the Market Research Institute International (MRII) in collaboration with the University of Georgia's School of Continuing Education.
View the courses here


Women in Research (WIRe) host a WIRe Accelerate programme designed to enhance confidence and bolster your career goals at any level. Participants range from students to senior-level executives and everyone in-between. This program is self-paced with lessons dropping once every three weeks. Access the WIRe Accelerate program by registering.

Also sign up for all of WIRe's upcoming webinars and training. 
Quirk's Media is now offering discounted tickets (20%) to all their in-person events this fall. Use the code CRIC2021 when registering for: 

CHICAGO: 30 September – 1 October
LONDON: New Dates! 13-14 October
NEW YORK: 2-3 November

Also apply to be a client-side insights speaker in a CRIC-curated session at any of their events or a Wednesday webinar. 
foresight is brought to you by the Canadian Research Insights Council (CRIC) in collaboration with CAIP Canada and ESOMAR.

CRIC - Canada's voice of the research, insights and analytics industry representing agencies, client organizations, and other industry partners / L’association officielle canadienne de l’industrie de la recherche, de l’intelligence marketing, et de l’analytique à l’échelle nationale et internationale

CAIP Canada / PAIM Canada - The professional body for Canada's Certified Analytics and Insights Professionals (CAIPs) / L'association des professionnels agréés en analytique et intelligence marketing (PAIM) du Canada

ESOMAR - The global voice of the data analytics, research and insights community / La voix mondiale de la communauté de l’analyse des données, de la recherche et d’intelligence marketing
Copyright © 2021. Canadian Research Insights Council (CRIC). All rights reserved.

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