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News from Canada's Research, Analytics and Insights Industry

The last quarter is always the busiest! Mental health remains of paramount importance as we follow the public mood. Looking after mental health among our own industry members remains vital as well.  In a July-August survey partnership with Opinium, we found that 86% of researchers surveyed in Canada struggled with mental health issues in the past year, of whom only a third took time off to recover! The survey gathered about 122 responses, helping us glean insights on the state of mental health and top stressors for fellow industry professionals. Be on the lookout for detailed results of the survey. 

This past week has marked three years of cannabis legalization in Canada, which has not been without its share of hurdles. With some of our members actively invested in this space, please watch for the launch of the cannabis insights committee dedicated to growing best practices and knowledge resources for research activities in this fast-growing industry. 

We repeatedly observe how adapting to online research has been a struggle for some firms more than others. According to the CRIC Industry Market Size Survey Results in English and in French, Canada's public opinion research and insights industry employed over 8300 workers in 2020 (estimated 4400 full time, 3500 part-time and 400 contractors) and this number is anticipated to grow by 10% in 2021 to meet the increasing demand.

Even as employment rates have recovered or reached pre-pandemic levels, employers are constantly seeking talent and we encourage CRIC member firms and others to participate in and support the industry virtual co-op and jobs fair on December 1st with a view to really recruiting for success.

You can learn more about top skills needed for success in today's profession at the upcoming WAPOR Conference where I am presenting on skills needed for industry success, alongside esteemed colleagues from our academic institution member Algonquin College and others, and chairing two sessions, including one on media and the polls

Join our upcoming high-octane November half-day virtual conference "Election Polls in Canada: What Governments and Brands can learn about Citizens and Consumers Today," to celebrate the successes of public opinion polls in Canada and learn from polling executives about lessons for the future in an exclusive-member-only workshop later on.  While the virtual conference agenda is being finalized, we are still accepting sponsorships from members and non-members looking to maximize their brand impact!

Later this year, also looking forward to launching the audience measurement committee that took shape close on the heels of a successful webinar featuring leaders from Ipsos, the Association of Canadian Advertisers (ACA), Numeris, and the Royal Ontario Museum (ROM).

Excited to welcome the Government of Nova Scotia and QuestionPro to the fast-expanding CRIC membership growing our client-side members as well as suppliers to the industry.  

Finally, the upcoming call for candidates for the CRIC Board elections has been launched and we are on the look-out for strong leaders and senior executives / owners from all sectors, demographics, geographies and areas of practice to run for Board elections. Reach out with any questions!

Best of luck for the rest of this month. 

Arundati Dandapani, CAIP, MLITT
Chief Editor & Intelligence Officer (CIO), Canadian Research Insights Council (CRIC)
Chief Operating Officer (COO), Certified Analytics and Insights Professionals of Canada (CAIP)
WAPOR 2021 74th Annual Conference Panel Organizer and Presenter "Reality versus Hope: What Skills are Needed in Global Public Opinion Research?"

Blog Posts 

Québec Adopts Modernized Privacy Law

On September 21, 2021, Québec’s Legislative Assembly adopted Bill 64, An Act to modernize legislative provisions as regards the protection of personal information. The Bill brings significant changes to both the province’s public and private sector privacy lawsRead more here...

What we've Learned from Doing Focus Groups in the Pandemic

Probe Research's Principal Curtis Brown writes about the lessons he learned conducting focus groups in the pandemic including how to leverage online platforms. 
Read more here...
 

Why Audience Measurement is Important 

Close on the heels of a successful CRIC webinar on "The Future of Cross-Platform Audience Analytics," Zemin Cheng of the University of Manchester shares his blog post on the importance of audience measurement here Read more...
If you are an audience researcher, you may also consider joining the CRIC Audience Analytics / Audience Measurement Committee.

Industry Survey

Diversity and Inclusion Survey


CRIC 's Diversity  and Inclusion Committee chaired by Lisa Wright of Canadian Viewpoint and consisting of Laarni Paras of Edelman, Max Skudra of Creative Fire, Vijay Wadhawan of Environics Research, Raymond Armstrong of Quest Mindshare, and Donald Williams have launched a survey to measure diversity, inclusion and equality in the insights industry in Canada. 
Please take this 10-minute survey here. 

Events

Webinars, Events and Professional Development from CRIC, CAIP Canada, ESOMAR, and / or UGA/MRII


October 2021
Opportunities and Challenges in Healthcare Research - Wednesday, October 20, 12 PM EDT (available on-demand)
Finding and Crafting Compelling Data Stories - Wednesday, October 20, 3 PM EDT
CRIC Members Only Leadership Forum - October 22  - open to senior executives at CRIC member firms

November 2021
What Governments and Brands Can Learn about Citizens and Consumers Today. - November 10, 2021, 10 AM - 2 PM EDT

December 2021
Industry Virtual Co-op and Careers Fair - December 01, 2021- 10 AM - 2 PM EDT 
Applying Artificial Intelligence, Machine Learning and Automation in Marketing Research" - Wednesday, December 15, 12 PM EDT

Call for Sponsors


CRIC Call for Event Sponsors - Open to members and non-members: Sponsor a webinar, half-day virtual conference, virtual job fair, or other event to amplify your brand. Currently accepting sponsorships for November 10 Half-Day Conference "Election Polls in Canada: What Governments and Brands can Learn about Citizens and Consumers Today " and December 01 Virtual Co-op and Careers Fair.  
 

Call for Speakers


CRIC Call for Speakers: Timed, themed webinars - Rolling submissions
ESOMAR future-proofing and foresight - By October 18, 2021
ESOMAR virtual Qualitative Exchange- By October 18, 2021

Careers: Job Postings


Senior Strategy Manager - Mobility Insights & Performance, TELUS
Research Director - Health and Pharmaceutical - Leger 

Account Manager - Client Service - Ipsos
Billingual Market Research (Work From Home) Interviewer - Ipsos
Financial Planning Analyst - Numeris
Industrial and Mobility Consulting - Senior Manager - Accenture
Senior Analyst, Consumer Insights - Joe Fresh, Loblaws

Take Advantage of CRIC Member Benefits

The Canadian Research Insights Council (CRIC) is Canada’s voice of the research, insights, and analytics industry both domestically and globally. CRIC serves the profession by setting and enforcing the highest standards and best practices offering recognition to its members who adopt ethical standards. 
View All Member Benefits and Download the Guide
Would you like your company's news, jobs, research or blogs included within the monthly foresight e-newsletter? Write to Arundati@canadianresearchinsightscouncil.ca

Research Spotlight

What does E-commerce look like Post-Pandemic?

What does the future of e-commerce look like in a post-pandemic world? What are the risks of reentry for retailers in the new normal? What behaviours from the pandemic will stick while which ones will disappear? 

Read more...

Employers Offering Retirement Benefits report Greater Productivity during COVID, cite reduced Employee Stress 

A Maru Public Opinion poll released on behalf of the Healthcare of Ontario Pension Plan (HOOPP) finds that Canadian employers that offer retirement savings benefits report higher levels of employee productivity over the past year and have greater optimism for the future. Read more...

Advancing Health and Patient Care via Drug Data and Knowledge

What began as a University of Alberta undergraduate bioinformatics is now the world's largest pharmaceutical knowledge database and one of Edmonton's fastest growing tech startups called Drugbank. The project was to build an online tool for academics and researchers, to provide free, quick, easy access to consolidated drug and molecular data. Read more...  

Contextual X Emotional : Creating Stronger Brand Connections

Emotional alignment (i.e. placing an ad containing a key emotion alongside a placement containing a congruent emotion) drives stronger brand connections. Jonah Cait, Vice Preisdent of Product and Strategy at Hotspex writes about Reticle, a contextual buying solution that uses the science of emotion to help advertisers better activate existing brand communication strategies within programmatic media channels in this blog post for the ACA. Read more...  

Movers and Shakers

Léger acquires Ressac

Léger has announced the acquisition of Ressac, a digital performance agency specializing in media strategy and branded content activation. This strategic acquisition will enable Léger to offer its clients a new comprehensive service extending from market research to the execution of digital campaigns. 
Read more...

Lauren Armstrong joins Navigator

Lauren Armstrong joins the Navigator team as a Senior Consultant in their Edmonton office. Read all about Discover by Navigator and their team and offerings. 

Read more...

Crispin Beale named CEO of Insights 250

Crispin Beale of mTab has been named the Chief Executive Officer of Insights 250, a ‘who’s who’ of academic, enterprise, agency, technology, consulting and media leaders in research and insights. 
Notable 2021 Canadian winners included Annie Pettit of E2E Research, Jean-Marc Léger of Léger, Shane Skillen of HotspexSteve Mast of Delvinia. Read more and nominate your colleagues in Canada who are making a difference to insights leadership and the industry at large today...

Credentials and Education

Over 15 years of Experience in the Industry? Earn your CAIP as an Experienced Practitioner by December 2021!. Read more here and continue to follow updates on pathways and routes to your CAIP designation. 

Questions?
Write to Arundati@caip-paim.ca

The Market Research Institute International (MRII), in conjunction with the University of Georgia (UGA), has expanded its Qualitative Market Research Principles Express course to incorporate timely topics such as usability research, creating moderator guides, new advances in data gathering and analysis, and much more. CRIC and CAIP Canada members receive a discount on all MRII-UGA courses. Read more here.

Partners

CRIC members continue to enjoy special pricing on their ESOMAR membership fee. Get in touch if you or your colleagues would like to take advantage of these discounts. ESOMAR Council President Kristin Luck updates the community on the first 6-months of her Council presidency, focusing on the projects executed to benefit you. Read more... 
CRIC has partnered with the Global Research Business Network (GRBN) on a survey that will provide benchmark data on diversity, equity and inclusion in Canada and around the globe. With the help of sample sponsors Canadian Viewpoint and Quest Mindshare, CRIC through its Diversity and Inclusion Committee has launched the survey adapted for the Canadian market - please take the 10-minute survey here. 
WIRe's next networking event is in Cincinnati on October 28 sponsored by Burke and EMI Research Solutions. Read more and register for this in-person meeting. 
The QRCA's 2022 REimagine REsearch hybrid Conference includes a Virtual Summit on January 12-13 and an in-person Conference in beautiful San Diego at the Hyatt Regency Mission Bay from January 18–21, 2022. Each component will be a unique experience with its own content, featured speakers, and opportunities to connect. For those who are able, QRCA encourage attendance at both event experiences. Read more and register early for the best price.
Quirk's Media has a free international jobs board. If you or your company would like to post jobs, it's free. Access their jobs board to browse and post jobs here.  
 
foresight is brought to you by the Canadian Research Insights Council (CRIC) in collaboration with CAIP Canada and ESOMAR.

CRIC - Canada's voice of the research, analytics and insights industry representing agencies, client organizations, and other industry partners / L’association officielle canadienne de l’industrie de la recherche, de l’intelligence marketing, et de l’analytique à l’échelle nationale et internationale

CAIP Canada / PAIM Canada - The professional body for Canada's Certified Analytics and Insights Professionals (CAIP) / L'association des professionnels agréés en analytique et intelligence marketing (PAIM) du Canada

ESOMAR - The global voice of the data analytics, research and insights community / La voix mondiale de la communauté de l’analyse des données, de la recherche et d’intelligence marketing
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