We’re covering three new brand launches this week: Margin, a skincare brand from Canada, Carb, a sportswear brand for men, and Ries, a reusable travel-size toiletry line. We’re hearing about a lot of brands postponing and even canceling launches due to supply-chain issues – so in these times, I want to wish them extra happy launch weeks!
And on the topic of tough experiences: this week Sarah spoke with some brands that didn’t make it and had to close up shop. Given that startup press love to tell stories of founders making it big, the reality is that building a brand is really, really hard, and many won't make it. I hope you find value in this alternative perspective.
And then finally, NEW Thingtesting merch alert: We have new gorgeous Thingtesting bags. The only way to get one is (as always) by writing reviews. Whoever writes the most reviews by Sunday night wins one! Go ahead.
See you next Thursday,