TJ Palanca
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The map is not the territory; seek ground truth whenever possible to accelerate learning.

uberHOP is a little example from my experience. The product was a point-to-point (a.k.a UV express) service Uber launched in Manila, along with Seattle and Toronto.

The way it worked was simple: you would make a request to take a specific route during peak hours, and we would batch you in with up to 6 people to take a high occupancy vehicle along the route.

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Text and figures are licensed under Creative Commons Attribution CC BY-NC-ND 4.0. Opinions expressed here represent my own and not those of my employer.

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