The map is not the territory; seek ground truth whenever possible to accelerate learning.
uberHOP is a little example from my experience. The product was a point-to-point (a.k.a UV express) service Uber launched in Manila, along with Seattle and Toronto.
The way it worked was simple: you would make a request to take a specific route during peak hours, and we would batch you in with up to 6 people to take a high occupancy vehicle along the route.
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