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Join us in co-creation 
at Expo 2020 Dubai!


In October 2020, the doors will open to the World Expo in Dubai. In order to strengthen a positive image of Sweden abroad, as well as to promote trade, investments and tourism Sweden will draw on both the public and private sector to showcase the very best of what the country has to offer in terms of innovation, technology and creativity.

With this premiering newsletter we wish to invite you to come along on our journey towards Expo 2020. Welcome.


Quick Facts

Host City:



Oct 20th 2020–April 10th 2021

Number of participating countries:


Expected visitors:

25 millions

Expo 2020 theme:

Connecting Minds, Creating the Future

Sweden’s theme:

Co-creation for innovation

The Swedish Pavilion:

The Forest


Visitors can stroll along the paths of the Swedish pavilion, flanked by wooden trunks, and learn how Sweden is building smart cities, developing the next generation of transport, innovating life sciences and developing a bio-circular economy.

We are very proud of our spectacular pavilion "the Forest", which is designed by Stockholm based Alessandro Ripellino Arkitekter, Studio Adrien Gardère and Luigi Pardo Architetti.

"I hope people will be marveled by our innovative solutions and our new ways of thinking." Ann Linde Minister for Foreign Trade, with responsibility for Nordic affairs, at the Ministry for Foreign Affairs.

Introduction to Sweden at Expo 2020 in Dubai (3:50 min).

“Swedes have had a co-creation mentality for a very long time. It's natural for Swedes to think that if we use knowledge from all sectors of society and industry and put them together to become something new, we can do good. Not only for ourselves, but also for the entire world.”
Anders Lönnberg, Commissioner General of Sweden


In the fall of 2019, it is time for the groundbreaking ceremony, when we start building our pavilion. 

450 tree-trunks; some freestanding 18 m high trees and some carrying tree-houses almost 10 metres up in the sky. Built with a very limited use of mineral wool, concrete, metal and other CO2-intense industrial materials...  if you would like to know more about our pavilion we would like to share this article with you as The Forest has already gained attention as one of the Top 10 Pavilions at the upcoming Expo 2020.

More than 60 million work hours have been completed on the 4.38 sqkm site. All construction is on track, with major works on Expo-built structures due to be completed by October 2019, a year before gates open.

The Swedish theme: "Co-creation for innovation" will be the guiding principle in everything that will take place on site in Dubai, from; exhibitions, entertainment, learning, workshops and more. The program is being planned and co-created together with our partners. Is your business ready for the global market? We would love to hear from you. We are working with companies and industry clusters of all sizes. Contact us at:
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You are receiving this newsletter because you are part of our Expo venture or have in some way shown an interest. We will publish four to five newsletter per year and we hope you will stay with us along the way. We will save your email information until Expo2020 is completed. Your email address will never be shared with a third party. To learn more about the Government's privacy policy here.

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Sweden at Expo 2020 in Dubai · Utrikesdepartementet · UD FH/Expo 2020 · Stockholm 10339 · Sweden

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