What’s coming down the line that communicators need to know about? Want insights into what’s been working (and not) in these and other public sector digital campaigns? Drop us a line to email@example.com
Children’s mental health issues on the rise
The number of children with mental health problems being seen by social workers has risen by more than 50% in the past five years according to a recent study from the Local Government Association (LGA). The figure increased from 57,410 in 2018 to 87,750 in 2022.
The LGA found that across all aspects of children’s social care councils spent more than £10.5 billion in 2020/21, nearly 25% more than in 2016/17.
The London Borough of Barking has teamed up with mental health organisations Kooth and Papyrus HopelineUK to trial a Snapchat campaign with us over the Christmas holidays, giving young people aged 13 to 17 access to immediate support as they browse online.
If your council or NHS ICB wants to trial something similar in the New Year, email our John-Paul Danon for advice at firstname.lastname@example.org
New government fund supports vulnerable tenants
Councils can access a £20 million new government fund aimed at tackling landlords who exploit supported housing at the expense of vulnerable residents.
The Supported Housing Improvement Programme will punish poor-performing landlords with penalty notices of up to £30,000 and a ban from operating if they don’t provide decent accommodation for residents who need extra care, support or supervision because of previous homelessness, mental health issues or domestic abuse.
Communicating with both landlords and tenants on housing-related matters is an ongoing theme for councils running campaigns with us. If you want any insight into what works, drop an email to Allan Watson: email@example.com
“Zero-tolerance approach” to mould urged
Even before a coroner’s report last month blamed the death of a toddler in Rochdale on exposure to black mould, the Housing Ombudsman had issued an open letter urging social landlords to be proactive rather than reactive about damp and mould problems in their properties.
It’s one of several issues councils find they need to highlight in campaigns as part of intervention work to prevent health issues caused by poor housing – from signposting support to get warmer homes this winter to making sure pest control solutions kill pests and not people.
Get in touch for insight into the performance of these campaigns.
Hope you’ve found something of interest in this issue!
Goodbye for now!