Team CAN live!
If you’d like to discuss your upcoming public sector campaigns – or just need some general advice on comms and think we could help – you can catch up with John-Paul, Allan, Matt and Eleri at two IRL events soon! We’re at Comms Unplugged later this week and Comms Camp North in October – as sponsors of both. Contact us in advance or just look out for us when you’re there!
Covid and flu autumn vaccinations
There are still plenty of messages that need to go out over the autumn about the vaccinations that will help reduce the extra burden on NHS services.
All over-50s are being offered both a Covid booster and a flu jab. Those in clinical risk groups under 49 – including those who are pregnant – as well as carers and frontline health workers will also be eligible for free Covid doses.
And free flu jabs will also be available for pre-school and primary school children, those in clinical risk groups, and secondary school children in years 7, 8 and 9.
The Bedfordshire, Luton & Milton Keynes Health and Care Partnership has already started its autumn vaccination campaigning, focusing on children and young people aged 5 to 17. The ad creatives appeal to parents of younger children to do the right thing and to 16-17-year-olds to make their own decisions to protect their family.
Winter of vacancies for adult social care teams
Difficulties in adult social care recruitment and retention continue to mount up. A recent Skills For Care report found that between 2020/21 and 2021/22 filled posts in adult social care were down (by around 50,000 or 3%) for the first time since 2012 while vacant posts increased by 55,000.
This suggests that organisations are cutting out roles entirely rather than keeping them vacant indefinitely. There’s certainly no shortage of people in need of care. A separate report by Age UK for the Care and Support Alliance (CSA) found that 2.6 million people aged 50 and over are not able to access the care support they need.
At CAN we’ve run many digital campaigns for councils to fill both qualified professional and care worker vacancies over the past two years, so can share relevant insight with you if you’re planning a social care recruitment campaign soon – just let us know more about it.
And, over at Westco, they are busy building a recruitment microsite with councils from across the UK to bring all the information people need about various adult social care job roles into one digital space as well as connecting candidates with local vacancies. To find out more, sign up to the Westco and CAN Social Care Recruitment Campaign Hub.
In the free resource bank COMMS:FILES in partnership with comms2point0 – you can search for inspiration for your campaigns from hundreds of award-winning examples. If you’d like insights into what’s been working (and not) in public sector digital campaigns recently, drop a line to email@example.com.
Bye for now!