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Happy September, prevention partners! 


This is always an exciting time of year with kids and educators transitioning back to school activities. As your community settles into this new school year, make sure they are prepared to take advantage of the opportunities that may come up this month to have talks about underage drinking and other substance use with their kids. Here’s a list of some of the observances and themes to take note of for your prevention messaging this September:   

  • September 6: Labor Day 

  • September 7: Rosh Hashanah 

  • September 11: 9/11 Remembrance 

  • September 16: Yom Kippur 

  • September 27: National Family Day 

  • All of September: National Recovery Month 

  • All of September: National Preparedness Month 

  • New School Year 


Check out our pre-crafted social media content and the highlighted products below to help aid in your messaging around the observances this month. As always, thank you for keeping the prevention conversation going in your community and across the country.  
TTHY National Team 

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Have you ordered or downloaded anything from the SAMHSA Store yet? The store is loaded with all of the new Talk.  They Hear You. print materials, including posters, print PSA's, and resource guides for schools and school professionals! 
Did you know that SAMHSA’s new Talk.  They Hear You. Mobile App has tools and resources for educators and student assistance professionals? Make sure the schools, educators, and student assistance professionals in your community are prepared for important conversations with students this year by downloading the mobile app!  
As you consider ways to use Talk. They Hear You. in your community, don’t hesitate to reach out to the campaign team with questions at We are always happy to help and share best practices!
Share Your Success Story With Us!
Have you used the Talk. They Hear You. ® campaign in your community? Email us your success story at We may even feature you in a future campaign email or community engagement meeting!
Under the leadership of the Interagency Coordinating Committee on the Prevention of Underage Drinking, the “Talk. They Hear You.” campaign aims to reduce underage drinking and substance use among youths under the age of 21 by helping parents and caregivers learn how to turn common situations into opportunities to talk with their children about alcohol, drugs, and other substances. For more information about the campaign, visit or email us at

The external websites, resources, and content included in this email do not necessarily reflect the views, opinions, or policies of the Center for Substance Abuse Prevention, the Substance Abuse and Mental Health Services Administration (SAMHSA), or the U.S. Department of Health and Human Services.
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