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SEO 101: What It Is, and Why It Matters for Your Business

Everybody who is anybody is on the internet. Did you know internet users make over 40,000 searches per second?

It’s easy to see that if you want clients to find you as a financial advisor, you need to be on the internet, too.

But it isn’t enough just to design a website and throw it up on the web. Your website is jockeying for position among 1.7 billion websites on the internet.

To be found, you need to have good SEO practices. There are many companies that can help you with SEO, but there are also many SEO scams out there. So today, let’s take a look at what makes good SEO practices and learn how to avoid the not-so-good practices.

First Things First: What Is SEO?

Okay, let’s back up a second in case we’ve lost anyone. What is SEO, anyway?

When users type a query into Google, a whopping 95% of them never move past the first page of search results. And most of them only look at the first few results on the first page.

SEO stands for Search Engine Optimization. It is the strategy of optimizing your blog or website to please the Google gods and hopefully have your pages appear higher in search results. This form of digital marketing is becoming increasingly important in our technology-driven society.

There are a few techniques that your financial advisory firm can use to make your website shine in the #1 spot in search results. These include:
  • Targeting keywords your clients will be using
  • Writing compelling meta descriptions
  • Understanding and using internal and inbound linking
  • Optimizing alt text on images
Very advanced SEO tactics require knowing how to code, but the majority do not. That’s good news! You don’t have to be a computer whiz to understand how to do your own SEO (or at least get started).

When to Expect Results

One thing good SEO does require is time. It will take time to implement a proper digital marketing strategy, monitor results, and make adjustments as necessary.

When should you expect to see results, and how quickly should you make changes to your strategy? That’s a hard question to answer and it varies for different sites.

Large sites that are crawled frequently may see results within a few days. However, if you have a smaller site, which could be the case if you’re a financial advisor in business for yourself or own a small firm, you’ll want to wait a couple of weeks to see how your changes affect performance.

High-quality content will also resonate better with your audience, positively affecting your SEO. If you feel like writing isn’t your strong suit, you can always work with a team (like Beyond AUM) to create SEO-optimized blogs and thought leadership pieces. But remember, not all content is created equally. We recommend steering clear of purchasing static, generic content, as these pieces often aren’t optimized for your target audience or niche, and therefore, rarely add value.

If you’re feeling completely overwhelmed, hiring someone to handle your SEO strategy can be a good idea. However, be wary of those companies that promise big results in a short period of time. Of course, a good strategy can have a huge impact, but if what they’re offering sounds too good to be true — it probably is.

SEO Goals for Your Business

Whether you hire someone or handle SEO yourself, you need to have specific goals in mind. Make sure that your SEO strategy is accomplishing more than just bringing traffic to your site. To be worth it, you need quality traffic that converts to clients.

If you're interested in learning more about SEO or need help implementing your SEO strategy, contact us today, or reply to this email. We’re in business to help people like you take their advisory firms to the next level.

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Beyond AUM · 1628 W Irving Park Rd Suite 1W · Chicago, IL 60613-2586 · USA

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