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"The secret to having it all is believing you already do."

Are you familiar with the "abundance mindset"? The term is often attributed to American author and educator Stephen Covey. He wrote: "Most people are deeply scripted in what I call the 'scarcity mindset.' They see life as having only so much, as though there were only one pie out there. And if someone were to get a big piece of the pie, it would mean less for everybody else."

On the other hand, those who favor the abundance mindset over the scarcity mindset make the choice to live life with a deep sense of personal worth and security. They think big. They believe there is plenty of opportunity to go around, in both life and business. They embrace change. They are proactive and take responsibility. They see limitless possibility.

At Beyond AUM, the abundance mindset is core to our culture and philosophies — from the work we do with our clients to the way we work together as a team. In the spirit of Thanksgiving, we are sharing the ways in which we strive to live abundantly and grow personally and professionally (with the hope these tips inspire you, too):
  • Be open to everyone and everything. Embrace opportunities to connect with new people. Be curious about their goals and generous in how you can help them move forward. Celebrate their accomplishments. Create win-win situations for shared success. Your actions don't always have to tie back to your business, either. Authenticity wins, every time.
  • Contrary to what you learned in math class, there isn't just one answer to every problem you face. Don't get hung up by laser-focusing on one solution; you could be overlooking something that's right in front of you. Explore your options. Take control of your actions. Be accountable. And understand that sometimes, the solution lies in finding new, creative perspective. You and you alone don't always have the answer.
  • Be a baker, not an eater. At the risk of overdoing it on the Thanksgiving puns, this tip is key to cultivating abundance. Eaters take the negative view when it comes to challenges or problems they face. They are limited in their thinking. They have difficulty sharing recognition, credit, and power, even with those who helped them produce everything they needed to achieve their success. Bakers, on the other hand, are generous, optimistic, open, and resilient. They share the fruits of their labor with those around them. And surprise, surprise: they make the best leaders. Effective leaders are abundant in their influence. They encourage creative thinking. When someone makes a mistake, they use the situation as an opportunity to teach and share their knowledge, instead of criticizing and demeaning. And most importantly, they naturally empower everyone who comes into their orbit — from their clients to their team members — to be their very-best selves.
Go forth and live with abundance! Happy Thanksgiving from all of us at Beyond AUM.

Food for Thought

While you're recovering from your food coma on Thursday, peruse a few of our favorite reads from the month:
  • "Differentiate or You're Doomed" — ThinkAdvisor
It used to be fine for financial advisors to classify themselves as "generalists" when they were located within only 5-10 miles from a prospect. But that’s not good enough anymore. In this piece for ThinkAdvisor, Michael Kitces argues that firms need to find new ways to differentiate themselves and have a more specialized and focused value proposition for a particular type of clientele. Read it here.
  • Tune In: Gretchen Halpin Appears on the Money Savage Podcast
From what makes an intention-driven client experience to taking the road less traveled, our co-founder, Gretchen Halpin, recently appeared on George Grombacher's Money Savage Podcast to share lessons learned from her inspiring career path. Give it a listen.
  • "The History of SEO, and a Glimpse Into Its Future" — HubSpot
SEO has come a long way since its early days when tricks, schemes, and spam could get you at the top of Google. HubSpot has created a slideshare for those who want to better understand how SEO works and what to expect going forward. Check it out here. (P.S. If you have questions about SEO or need help getting your strategy off the ground, talk to us!)
  • "What Does Success Look Like for You in 2020?" — Financial Advisor Magazine
Revenue. Profitability. New clients. Attrition rates. These are all important numbers to know as you embark on planning for next year. But if we're being honest? They're not enough. In her latest feature for Financial Advisor Magazine, our co-founder, Gretchen Halpin, explains what it means to achieve success beyond the numbers. Read it here.
  • "Amazon Almost Killed Target. Then, Target Did the Impossible." — Inc.
When Target announced they were investing over $7 million in a turnaround strategy in 2017, Wall Street thought it was a setback — a recipe for failure. They were wrong. It may be hard to see parallels between the retail space and the work you do as financial advisors. But Inc.'s profile of Target's unprecedented comeback includes some critical lessons that businesses, big and small, can learn from. Check it out here.

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Beyond AUM · 1628 W Irving Park Rd Suite 1W · Chicago, IL 60613-2586 · USA

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