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LARGE PRINT
HERE
BRAND OR BE BRANDED
By Debra Yearwood
We live in an age of brands. While reputations have always mattered, brands of today are like reputations on steroids. From the Vatican to the corner store, everyone is struggling to convey a message about who and what they represent. The way social media intertwines and often saturates our daily lives has made personal branding not just a tool for professionals but a necessity. In fact, branding is so pervasive that its no longer a question of choice.  You can brand yourself or be branded.

The importance of brand for older workers is particularly critical because too often the brands assigned to us are at best uninspiring and at worse destructive. If you're not sure about branding, take a look at the following article, Personal Branding After 50, where we explore some of the challenges and offer a few tips.


READ MORE

 
DEBRA IN THE NEWS
In February Debra was featured in the Ottawa Citizen.  If you did not catch her piece, please find it below.

Ottawa Citizen: Just whose 'diversity' are we talking about?
When you treat this concept as a box of chocolates, in which you get to choose your favourite flavours, it’s easy to perpetuate exclusion and feel proud while you do it.

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BLOG: WILL THE REAL HELEN PLEASE STAND UP
By Helen Hirsh Spence

If you read Debra’s article about branding after the age of 50, you will have some insight into the many challenges I encountered when starting up Top Sixty. Barely three months had passed before I realized that I had no desire to sell myself nor my ideas on social media. In fact, I had such an aversion to it, I almost sunk my mission before I started.

READ MORE HERE 


EVENTS OF INTEREST
Platinum Pivot Career Transformation Workshop
Helen will be one of the featured presenters at this Toronto event. This workshop is for you if:
  • You are ready to take control of your work future 
  • You need to start a new search or start your own business
  • You are stuck and you're looking for actionable steps
BONUS 
Professional Business Head Shot by Mike Day, The Art of Business Photography
Cost: $175 - April 25, 2020
LEARN MORE HERE
International Women's Week
Invest Ottawa is celebrating International Women's Week with a series of events.  Check them out here. The launch event, which is sold out, will be featuring our very own Helen Hirsh Spence. The event will feature a celebration of the incredible new book published by Janice McDonald which features Helen and more than 100 womxn leaders – Fearless: Girls With Dreams, Women With Vision.

Bookkeeping essentials: Setting up and maintaining your business books – BDO Seminar Series
Does the daunting task of keeping your books keep you from sleeping? Do you often wonder if your bookkeeping is up to date or accurate?

Join BDO on Wednesday, March 4th to learn the subtleties and importance of bookkeeping. By doing so, you’ll be able to focus your attention on your core business offerings, rather than spending unwarranted time on your business’ financial information. FREE - March 4, 2020
LEARN MORE HERE

Preparing Income Tax Returns for Sole Proprietors
Preparing an income tax return is a must for any business, regardless of the business structure. This workshop will cover the basics of preparing a tax return for the sole proprietor.   This course will be of interest to the unincorporated business owner as well as professionals belonging to a partnership.  During this interactive 3-hour workshop, we will:
  • discuss the Canadian Income Tax system
  • review record keeping basics
  • compare sole proprietorship vs. partnership vs. corporation
  • identify and discuss the tax treatment of business income and expenses
  • review tax form T2125 – Statement of Business or Professional Activities
  • prepare a basic form T2125.
FREE - March 10, 2020
LEARN MORE HERE

Ottawa Nostalgia & Collectible Show
The Spring version of this highly anticipated biannual show, will run on March 15th 2020. Many similar shows operate in Southern Ontario but the Ottawa Nostalgia & Collectible Show is the only major show of its kind in Eastern Ontario. More than 60 top dealers exhibit on over 120 tables packed with interesting, hard to find memorabilia.  $7 for adults. Children under 12 are free as is the paring - March 15, 2020
LEARN MORE HERE
WORTH SHARING 
Yo, Is This Ageist?
Have you ever wondered if something was ageist? This site invites readers to share and ask whether something they saw, heard was ageist. Sometimes annoying and often funny perspectives on ageing.

EXPLORE HERE
 
VIDEO: Older People Are Happier
Longer lives can and will improve the quality of life across all ages. In the 20th century we added an unprecedented number of years to our lifespans, but is the quality of life as good? Surprisingly, yes! Psychologist Laura Carstensen shows research that demonstrates that as people get older they become happier, more content, and have a more positive outlook on the world.
WATCH HERE
 
NEWS & VIEWS
Are You Ageing Well?
Most of us think we know what ageing looks and feels like. It announces itself with wrinkled skin and gray, thinning hair. It blurs vision, makes joints creaky, and if not rigorously countered, causes things to sag.

But scientists are cataloging far subtler signs of biological ageing, evident long before hair is lost and skin starts to crinkle.
EXPLORE HERE

The 100-year-old Life: How to Prolong A Healthy Mind
As concerns about dementia grow, more research is investigating how we can keep our brains fit and sharp.
LOOKING FOR YOUR IDEAS!
Are there topics you'd like to see covered in the 360? Please share them.  Have an article you'd like to submit? We'd love to see it.

CONTACT US
T60 Twitter
T60 Facebook
T60 Website

Our email address is:
info@topsixtyoversixty.com

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Top Sixty Over Sixty · 3551 Stonecrest Road · Woodlawn, On K0A 3M0 · Canada

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