View this email in your browser

March 2020 Issue - COVID-19 Edition

Dear colleagues,

As the COVID-19 situation continues to rapidly evolve, we want to make you aware of resources available to you. In these unprecedented times, we are all trying to figure out the best course of action as conditions and recommendations change hourly. We know that communicating with patients and taking care of your staff is a primary concern.

The latest news and resources from the PCSO is posted at You can also find up-to-date news and resources from the AAO at

These are uncertain times for all of us to say the least. I do take some comfort, however, in knowing we are all in this together. Please reach out if you have thoughts or questions.

Wishing you health and wellness,
Robert Meister, DDS, MS
PCSO President

TODAY: AAO to sponsor CARES Act Webinar
Steven Dickerson and James Van Orden from Cozen O'Connor Public Strategies will present a webinar for AAO members on what the CARES Act means to small businesses and their employees on Monday, March 30, 2020 at 4:00pm PT. AAO members should register immediately for this timely update on how to navigate small business issues during COVID-19 related closures and restrictions.
Coronavirus Frequently Asked Questions
The American Dental Association (ADA) has an FAQ list with answers here. Some of the questions include:
  1. What should employee dentists do when their employer refuses to close offices per ADA or state guidance?
  2. What is business interruption insurance and can it help cover this risk?
  3. I’m a new dentist and am barely working because of the COVID-19 pandemic. My financial situation is very tight: can I postpone making payments on my student loan until I'm working again?
  4. Should I refinance my student loans while interest rates are lower?
  5. My practice revenue has dropped because of the COVID-19 pandemic. I’m not sure how we’re going to meet fixed expenses, pay my staff and take an income to support my own family. Does the federal government have a program to help small businesses, like dental practices, that have been financially impacted by the pandemic?
The AAO has also put together a list of frequently asked questions which you can view here.
PCSO webinar: "How to Recession-Proof Your Practice"
Did you miss the PCSO webinar presented by Wendy O'Donovan Phillips of Big Buzz on how to "Recession-Proof Your Practice"? You can view a recording of the webinar here. Note: the actual webinar begins around minute 27. If you are interested in any of the resources mentioned, please contact us.
PCSO Webinar: Recession-Proof Your Practice
Access Password: pcso2020

Description: As we head into a recession, what is your next right action as a leader toward safeguarding your practice right now? What business decisions do you need to consider and what framework would be helpful as you make those decisions? Is it still feasible to think you will reach your high-level financial goals, and if not, how should you plan for an adjustment?
The course will help you:
  1. Predict short- and long-term impacts on your practice operations.
  2. Understand how to take the right steps now to minimize risk.
  3. Identify what fears are in the minds of the people you serve, and confidently quell them.
  4. Be proactive and reasonable in implementing your original 2020 business plan.
  5. Explore helpful tools that provide team-wide focus and clarity during uncertain times.
Guidance for unemployment for team and financial resources
The PCSO has collected some additional information for you in this time of turmoil as it relates specifically to your employees. If you find yourself having to temporarily lay off employees or decrease hours due to the coronavirus pandemic, the U.S. government is allowing states to expand eligibility for unemployment benefits. To view unemployment and other financial resources, visit
AAO webinars and CE library access
The AAO is providing free COVID-19 webinars for members on urgent topics. In addition, to enhance skills during any downtime you may have, the AAO is offering complimentary access to their entire online CE library. Access AAO's online recorded lecture series at The online CE library offers convenient, 24/7 access to over 500 hours of CE for you and your team.
COVID-19 Infection Control Protocols and Procedures Webinar

On March 20, 2020, the American Dental Association (ADA) teamed up with leading infection control experts from the Organization for Safety, Asepsis, and Prevention (OSAP) to provide the dental community with practical guidance and education as we navigate the challenges COVID-19 is presenting to our profession.

The complete webinar is available to watch and earn 1 free CE credit. View the webinar here

Small business loan provisions in CARES Act analyzed

The AAO has compiled a list of the top 5 things to know about the CARES Act (Coronavirus Aid, Relief, and Economic Security Act). You can find that information at

In addition, a national financial consulting and law practice, Collier & Associates Inc., is offering dentists insight into the small business interruption loans provisions under the CARES Act, which the Senate and House passed March 25 and 27, respectively, and was signed into law March 27 by President Donald Trump.

Read the article here

See What fellow AAO orthodontists are doing during COVID-19

Orthodontists worldwide face uncertainty with Coronavirus and what it means to them, their practices, and their patients. Despite navigating through unprecedented times, they are giving back to their communities and making a difference. Take a look at some of the creative things your AAO colleagues are up to.
Western Orthodontic Conference Registration Opens April 1st
Join us in Anaheim, California, as we gather for the 1st annual Western Orthodontic Conference (WOC), a joint meeting of the PCSO and RMSO. With nearly 200 years of experience behind us collectively—RMSO celebrates their 100th anniversary and PCSO their 84th annual session this year—this event is sure to be nothing short of magical.

Online registration will open soon.
PCSO Trustee to the AAO Board of Trustees to be selected in 2020

The PCSO is looking for a representative to join the American Association of Orthodontists Board of Trustees. The term would officially begin in May, 2021. All qualified members are encouraged to apply.

Every eight years the AAO House of Delegates will elect a new PCSO Trustee.

For more information, click here or contact Callie Castro, PCSO Executive Director.

2019 Annual Meeting Recordings
Recordings from the PCSO 2019 Annual Meeting are now available at
2019 Annual Session Galleries
The 2019 Annual Session gallery is now open! View and download images from the Annual Session at
PCSO Annual Sessions

October 22 - 25, 2020
Disneyland Hotel
Anaheim, CA​

October 21 - 24, 2021
Oregon Convention Center
Portland, OR

October 27 - 30, 2022
Manchester Grand Hyatt
San Diego, CA
The Winter 2019 PCSO Bulletin is now available online! 
View the full issue here
President's Report
Dr. Robert Meister, PCSO President 2019–2020
I am honored and humbled to serve our society as president this year. The PCSO leadership has
a history of progressive thinking, accountable and transparent governance, and inclusiveness. Guided by these principles, we have recently introduced changes such as allowing members to live stream AAO House of Delegates proceedings and make online comments on resolutions about which they are passionate. 

Read the full article.
Designing a Digital Practice
The office dynamic is changing because of the patient experience. The trend is moving toward decreased treatment time and increased patient comfort. The primary focus for an efficient practice is to decrease the number of patient visits. To increase treatment profitability, you can increase treatment feeds, decrease supply costs, and decrease patient visits. All combined, this will create a more efficient practice. In this age of technology, designing a digital practice will aid in patient experience and practice profitability. 

Read the full article here
How to Win at the Social Media Game: Strategies for Practice Growth
As one of the industry leaders successfully using multiple social media platforms, Dr. Dovi Prero shared the social media approaches that have helped his Beverly Hills practice thrive. Dr. Prero believes social media offers platforms to educate the public about high-quality Orthodontics. He shared why you should embrace these platforms and the specific types of posts that are the most beneficial. 

Read the full article here
Letter from Members of Congress Against SmileDirectClub
On January 6, 2020, nine members of Congress authored a letter to the Food and Drug Administration and the Federal Trade Commission expressing concern regarding SmileDirectClub, LLC.

In the letter, the members of Congress addressed their concerns that there were more than 1,350 customer complaints on the Better Business Burau's website for the company, along with questionable advertising practices that recommended treatment may cause potentially irreversible damage to the patient. 

The full letter can be viewed here
California Board of Dentistry Files Motion to Dismiss SmileDirectClub Claims
On December 23, 2019, the California Board of Dentistry filed a motion to dismiss the claims brought against it by SmileDirectClub and Dr. Jeffrey Sulitzer (SmileDirectClub's Chief Clinical Officer) in the federal court for the Central District of California. The claims arise out of an investigation by the Board into SmileDirectClub and Dr. Sulitzer in California, which resulted in an Accusation (formal complaint) filed by the Board against Dr. Sulitzer in November 2019. 

The Board alleges that Dr. Sulitzer, in overseeing SDC "SmileShops" in California, reportedly committed violations of California's dental laws, apparently including, but not limited to, use of fraud in the procurement of fictitious name and additional office permits, use of advertisement tending to deceive or mislead the public, treatment of patients not of record, and aiding and abetting the unlicensed practice of dentistry. 

Read the full story here
Kaiser Health News Publishes Article Against SmileDirectClub
Kaiser Health News recently published an article titled, "In-Home Teeth-Straightening Business Is Booming ― But Better Brace Yourself," detailing one patient's story after using the SmileDirectClub's services. 

Read the full story here
Want to follow the latest updates on direct-to-consumer orthodontics? Visit the AAO Advocacy page here. 
Upcoming AAO Webinars 
April 1 (Doctors): Contemporary Use of Fixed Functional Appliances for Treatment of Class II Malocclusions
April 3 (COVID-19): COVID-19: Shaping the Business of Orthodontics Today, Tomorrow and Years to Come
April 9 (Business): Leverage Your Downtime for a Strong Recovery
April 17 (Business): Meet The Six Misses of Risk Management
April 24 (Staff): Don't Wait! 5 Actions to Perfect Your Inventory Management During Patient Downtime

View the full schedule of upcoming webinars at
AAO At-Large Trustees
The AAO recently approved adding up to three at-large trustees to their board who will be selected based on demographic diversity or expertise. At-Large Trustees shall be active members of the AAO and PCSO. 

In addition, At-Large Trustees are nominated and elected by the Board of Trustees, have voting rights, and bear all the responsibilities of a Trustee. These individuals will be appointed for one three-year term. 

In order to ensure the proper vetting of candidates is done prior to the 2020 House of Delegates, applications are due by January 17 with board interviews to occur on February 15. It is the hope of the board, that the new At-Large Trustee(s) would begin their term on May 5, 2020 in Atlanta.

Last Call: A completed application and CV must be submitted to the AAO no later than March 31. To obtain a copy of the application materials, go to this website.

Send PCSO Content to Share on Social Media 
Send us content to highlight on social media. Whether it be a person or something related to your practice, we want to feature it on our social media channels!

Please send your content to
Copyright © 2020 Pacific Coast Society of Orthodontists, All rights reserved.

Want to change how you receive these emails?
You can update your preferences or unsubscribe from this list.