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WELCOME TO UPDATE #3

Welcome to the third edition of the OMANZ update where we cover news, views and opinions for everything out-of-home.

In this issue, we look at the Q3 performance and celebrate the growing OMANZ membership; showcase some new and innovative uses of out-of-home, as well as great creative examples of clients utilising out-of-home to celebrate big events, launch (and relaunch) new products – Happy reading!

 
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NEWS
Third quarter strongest so far in 2019

OMANZ reported today the continued growth of the out-of-home sector with net media revenue in the July-September 2019 period increasing by 22% year on year. OMANZ member revenues were reported as $36.07m in Q3 2019 up from $29.53m in the same period in 2018.

The Calendar Year to date revenue has increased 18% with members posting $100.14m 2019 versus $84.63m for the same period in 2018.
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OMANZ membership grows

OMANZ General Manager Natasha O’Connor is pleased to announce that Bekon Media will be joining oOh!Media, QMS, JCDecaux, Media5 and Ad-Vantage as a Display Member of OMANZ.  

Bekon Media is a boutique billboard company that has been operating since 2016 specialising in digital format.

Owner of Bekon Media, Simon Jerard is excited to support OMANZ with what they want to achieve by “working collaboratively to overcome myths, lift the profile and virtues out-of-home and support all operators with ongoing regulatory and compliance concerns”.
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INTERNATIONAL NEWS
Out-of-home significantly grows audiences

New research from the Outdoor Advertising Association of America indicates that adding out-of-home to a media mix amplifies exposure and can double, triple, or quadruple the audiences reached.
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HEROES' OF OUT-OF-HOME
Here are some campaigns that demand to be seen because they are different in some way, either creative, messaging or execution. 

Do you have a creative, cool or compelling out-of-home campaign to share that grabbed your attention? Email your submissions through to us at contact@omanz.co.nz for the chance to be featured in our next newsletter. 
Success with the RWC 
While there wasn't success on the field for the mighty All Blacks, Air NZ, TVNZ and ASB successfully utilised the power of out-of-home to bring the Rugby World Cup to life on the street. Kiwis were captivated by the dynamic nature of oOh!media’s digital street furniture, enabling brands to deliver a perfectly timed message at scale.
Cadbury Caramilk Countdown
That’s right, it’s back for good! Cadbury’s Caramilk campaign caught our eye this week by demonstrating the dynamic qualities of out-of-home. The countdown appeared on QMS digital sites throughout Auckland, Wellington, Christchurch and Tauranga.
Kiwi commuters can now donate on the go with new panel from oOh!
New Zealanders are now able to make a tap-and-go donation during their daily commute following the launch of the country’s first bus shelter out-of-home donation panel.

Breast Cancer Foundation NZ is the first to run a campaign utilising this technology at street level. Nick Vile, oOh!media New Zealand’s General Manager, says it will become an effective and engaging way for charities to gain community support.
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INTERNATIONAL SHOWCASE
Happy or Hangry? JCDecaux uses unique Out-of-Home first facial recognition to launch Yoplait Yogurt Smoothies

JCDecaux has utilised unique out-of-home facial recognition technology to determine whether passers-by have happy or ‘hangry’ expressions to dispense vouchers to sample the new range of Yoplait Yoghurt Smoothies.
 
When a face is detected in proximity to the panel a message is displayed asking passers-by to “Smile or frown for a free smoothie”.
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Please visit us at omanz.co.nz
For all queries please contact natasha@omanz.co.nz

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