Out-of-Home continues support for Te Wiki o te reo Māori
OMANZ continues its support for the NZ community and te reo Māori with help from LUMO and Go Media. The objective of the campaign was to provide a snapshot of te reo Māori language lessons in everyday words using Out-of-Home media assets out there in the community. The chosen theme for 2019, 'Kia Kaha te reo Māori', continues the direction from 2018 and is about strengthening New Zealanders use and knowledge of their native language.
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QMS media completes a strategic merger of QMS NZ with MediaWorks
QMS Media Limited is pleased to announce the completion of the merger between its New Zealand out-of-home, digital media and production business and MediaWorks, New Zealand's leading independent radio, TV and digital business. The merger will deliver compelling value for advertisers and maximise cross-platform revenue synergies.
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New Zealand commuters given front row seats to the game in new oOh! campaign
Sporting fans in Auckland, Wellington and Christchurch will have the best sear in the stadium, with bus shelters across the city transformed into immersive mini arenas as part of a new oOh! media campaign for the Sky TV Network. The campaign is the largest of its kind for oOh!, allowing amplified reach and impact to ensure Sky TV can cut through the clutter to reach audiences in a unique way. The Sky TV Network campaign was launched last week and will run to the end of September.
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Location data is improving OOH ads in starkly different ways
Out-of-Home ads are almost always visible and seem to annoy consumers far less often than digital and TV ads. Effective OOH ads hone in on context and deliver a memorable message at an opportune place.
McDonald's understands this. In the last few years, it has put together multiple OOH campaigns that succeeded because of creativity and location. In Canada, the burger chain deconstructed the iconic Golden Arches logo into a series of directional signs that helped drivers navigate towards its locations.
The next generation of OOH leverages location data to power digital billboards and helps measure a campaign's effectiveness toward in-store visits. As the old saying goes, "Location, location, location".
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