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The power of a great piece of creative can never be overestimated so we are celebrating those creative geniuses, both in NZ and overseas, who have really opened up their minds and fully taken advantage of the amazing blank canvas that is Out-of-Home.
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UK CAMPAIGNS BEST CREATIVE OF 2019
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UK Creative Agencies in 2019 really embraced new technology available in Out-of-Home and we have seen some stunning results. However, they also acknowledged the power of Classic Out-of-Home formats - Hendrick’s Gin 'Scented tunnel wrap' is an example of how traditional Out-of-Home formats can be utilised with incredible impact - How beautiful!
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OMANZ'S FAVOURITE NZ CREATIVE OF 2019
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Breast Cancer Foundation NZ
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Three At The 'The Vodafone NZ Music Awards'
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Cadbury's relaunch of Caramilk
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oOh!Media are taking the celebration a step further and have launched an INNoOh!VATION competition where they are celebrating an epic year of innovation. They have selected seven of their favourite oOh!media campaigns and we would love it if you could help by picking your favourite from the list which will put you in the draw to win a pair of Apple AirPods Pro Wireless Headphones - What an epic prize.
To further celebrate, they will give the winning campaign $10k value of media spend to do more amazing work in 2020!
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EYE-CATCHING NEW DIGITAL SITES
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Our OMANZ members have made exciting world-class developments of premium digital sites across New Zealand this year. With the year coming to a close, we wanted to take this opportunity to showcase their continued commitment.
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QMS has switched on its latest digital billboard, Thorndon Quay, on November 25th, increasing its coverage of Wellington to five digital sites!
This is the first of five new digital sites being added to the digital portfolio across New Zealand over the next three months.
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Majestic 'Empire' Digital Billboard
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Towering over busy Victoria Street West, QMS continues the expansion of its landmark digital portfolio with the launch of ‘The Empire’, located in the heart of Auckland’s CBD.
“The Empire is another key landmark digital site that gives our clients the opportunity to own one of Auckland’s most highly targeted CBD corridors" Mike Porter, QMS NZ CEO.
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Known as ‘The Capital’ this iconic site was recently selected for digitisation because of its effective size, location and the impact it would have on audiences.
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JCDecaux New Zealand has unveiled its latest large format digital billboard on the Khyber Pass Flyover, offering advertisers unlimited creative opportunities and access to the broad, inner-city audience traveling along Khyber Pass Road.
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A new state-of-the-art digital site was launched by JCDecaux at Auckland’s Motat – a giant that completely transforms the existing static billboard site, ensuring that the eye-level signage offers easy impact as drivers pass through the busy intersection.
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Hasn't 2019 just been a great year for the Out-of-Home industry! Here are a few highlights from us:
We are looking at achieving double-digit growth YOY (final 2019 will be released in Jan 2020), new quality digital sites have been developed and are a great complement to the existing classic inventory, digital innovation isn’t slowing down and we are seeing creative agencies and clients embrace this technology and reaping the benefits of having truly engaging content. To top that, OMANZ has added 2 new members with Bekon and Ad-Vantage and we are continuing to work on developing an industry AMS.
As exciting as 2019 has been, we know that 2020 is going to be on the next level. So, after a much need break for everyone, we’ll be straight back into it and updating you along the way with the exciting developments happening in Out-of-Home that will continue to make it a platform worth watching.
So, from the OMANZ team to you, have a very safe Merry Christmas and New Year. We cannot wait to see you again for an invigorating new chapter in 2020!
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