We considered a lot of people for our list of the 100 most influential people in wellness right now. These aren’t just people with influence—influence isn’t a neutral characteristic, especially in the wellness space. There’s a lot of misinformation, pseudoscience, and other harmful messaging that show up on our feeds. It’s like a virus.
We didn’t just scroll through Instagram to find the coolest people in wellness (we didn’t not do that, though). We also used the very same guidelines we use to think about wellness at Ness and review products, which themselves rely on guidelines set by health organizations like the CDC and WHO. Basically, we wanted to make sure these cool people are using their power and influence for good.
And so we were mindful that our list includes influencers with a positive effect on the wellbeing of their followers, and that they aren’t just fit people drinking $14 smoothies and telling you to, too. Our influencers have the range. They include an expert in breastfeeding, a medical student spotlighting racial disparities in medicine, a Nike Run Club trainer, some serious Pilates girlies, and a self-taught vegan chef. To name a few.
I’m pretty stoked about this year’s wellfluencer class. I’m already learning a lot, feeling validated in my emotions and needs, discovering approachable wellness tips, and inspired to gear up and head into nature.
Check ‘em out! 📱✨
Melanie, editor at Nessie Sightings
PS: I spent a lot (a lot) of time hanging out on their grids for this issue, so we decided to share some cool products we spotted, below. (#NotAnAd)