An Introduction to Creating a Library Marketing Plan
Webinar: Thursday, Feb. 13, 1 pm
1 contact hour
Except for the shelves of books, today’s libraries would be mostly unrecognizable to the patrons of 30 years ago. One of the challenges for libraries is finding effective ways to promote what they do, and developing a comprehensive marketing plan is an excellent starting point.
A state-wide public library system marketing cohort has drafted a marketing plan template that any library of any size can model and adapt. Based on Kathy Dempsey's "Cycle of True Marketing," Jamie Matczak and Mark Ibach will walk through the marketing plan template that has been developed, answer questions, and seek feedback before the plan is officially presented to Wisconsin libraries.
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