Today, he speaks about it with a bite in his voice, but before he joined True Link, it was invisible to him — and for good reason. In 2013, Isaac had gone through General Assembly, and was diving into ad tech. "I was deeply in debt and had dependents. I remember thinking 'I gotta get an income now.'" His options were limited. "People with non-traditional backgrounds, like me, think I gotta get my foot in the door, I can't be super choosy.'" So he took the job that came along, and worked hard until he felt empowered enough to be more selective. He wanted more meaning in his work and finally felt he had enough leverage to get it.
In True Link he found an opportunity to solve a real problem, one he could explain simply. In order to protect their users' finances, True Link offers a pre-paid Visa card that can be customized via an online dashboard. Online purchases or predatory telemarketers can be blocked, merchants can be restricted and daily limits can be set by the card's administrator to help prevent risky purchases. So if your Grandpa had been using True Link, you would have gotten a chance to help him avoid compromising his card. Isaac finds pride in that unambiguous good — and you can too.