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The So What:
  • Fashion Designer Jason Wu has selected Beanstalk to be his exclusive brand licensing agency. Per the article, "Beanstalk will be responsible for extending the Jason Wu brand into the home goods, fashion accessories, apparel and collaboration market." Jason Wu is one of the fashion industry's top proponents of size-inclusivity and the fact that he has now signed-on with this agency bodes well for elevating his inclusive touch in the industry as well as in other categories.  
  • There have been a plethora of articles on how sizing is not just a plus-size issue, but rather an issue across the whole apparel industry. According to the IHL Group, "retailers lose more than $600 billion each year to sales returns." As this continues to be seen as a larger industry opportunity as opposed to a plus-size problem, new sizing technologies will continue to emerge and gain popularity which will have positive implications for clothing designed for larger bodies.  
  • Fashion Designer Brandon Maxwell won a Council of Fashion Designers of America (CFDA) Award for Womenswear Designer of the Year. Maxwell is known for his size-inclusive designs and the fact that he received the honor is indicative of the CFDA's commitment towards inclusivity (Jason Wu previously won a CFDA award). Some would argue that this could be virtue signalling on behalf of the CFDA and fashion industry as a whole, but it appears that, given the emergence of companies such as 11 Honoré, a plus-size upscale online marketplace, the industry is starting to put its money (and awards) where its mouth is.
  • The article below on the HENRY program in Leeds which led to the city becoming the first in the UK to reduce childhood obesity, points to the continued creativity that governments and healthcare organizations are using to work with populations. Another example of such creativity is the board game that was created to help Bariatric Surgery patients better understand how to prepare for surgery. Given the resources that healthcare organizations and governments are using to educate people, companies that come up with creative research-based ways to drive effective clinical outcomes could see significant financial gain. An example of an opportunity in this space has to do with another article below describing a citizen-led campaign to ban cartoon characters on food and drink packets. While a ban might not be forthcoming, I foresee the public and private sectors spending on interactive and educational content, websites and apps to help elucidate some of the ways in which advertising can affect children, in a fun and gamified way. 
What's the Story?

The latest news in size-related marketing and product development and its implications.
LA Fashion Label, 69, Launches Size-Inclusive Collection for Online Fashion Platform, Garmentory.
 
"Baseball Legend Frank Thomas Joins Forces With Big & Tall Clothing Brand MVP Collections."
 
The Vibe:

Social listening and different perspectives on size-related topics.
There Was a .76% Bump in the Number of Plus-Size Talent in Spring 2019 vs Fall 2018 Ad Campaigns. This Was a Higher Increase Than Any Other Group Examined, Including Models of Color.
https://www.thefashionspot.com/runway-news/835647-diversity-report-spring-2019-ad-campaigns/
 
Apparel retailer ASOS Celebrated for Highlighting Different Shapes and Sizes.
"Challenges of Plus-Size Shopping in a Straight-Size World."
https://www.yahoo.com/lifestyle/keeping-positive-challenges-plus-size-152000480.html 
 
"Boom in Homemade Fashion Hides Bitter Divisions about Size Inclusivity, Race and if a Kimono Should be Called a Jacket."
https://www.theguardian.com/lifeandstyle/2019/jun/01/stitch-up-online-sewing-community-at-war-over-cultural-appropriation  
 
 
"Why The Fashion Industry Is Still A Long Way From Being Size Inclusive."
https://www.styledemocracy.com/why-the-fashion-industry-is-still-a-long-way-from-being-size-inclusive/
 
 
Inclusive Designer Brandon Maxwell Wins 2019 Council of Fashion Designers of America, (CFDA) Award for Womenswear Designer of the Year.
https://www.usatoday.com/story/life/people/2019/06/04/brandon-maxwells-cfda-awards-prize-win-inclusive-fashion/1336338001/
 
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Global Outlook:

Size-related product, marketing and policy news from around the world.
 
In Bid to Tackle Obesity, the UK's National Health Service Will Implement New Vending Machines Which Sell Only ‘Healthy’ Snacks with Less Than 150 Calories.
https://www.thesun.co.uk/news/9202501/nhs-vending-machines-health-snacks-obesity/ 
 
 
 
 
Australian Play Focuses on Weight, Health, Fat-Shaming and Body Positivity.
Quick Study:

Academic research and news about the Medical Industry
 
Could a Universal Basic Income Be A Solution For Childhood Obesity?
https://www.cbsnews.com/news/universal-basic-income-could-help-solve-childhood-obesity/

Leeds Uses Healthy Eating Projects and Encourages Authoritative Rather Than Authoritarian Parenting To Become The First UK City to Reduce Childhood Obesity.
https://metro.co.uk/2019/05/01/simple-methods-that-helped-leeds-become-first-uk-city-to-reverse-childhood-obesity-9376487/ 
 
About The Visible Collective:
The Visible Collective is a market research and strategic consulting firm. We advise companies on product development, marketing, and new business development to better serve the 71% of Americans labelled overweight or obese by the Centers for Disease Control and Prevention (CDC).
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