One of the major pieces of news this week is the fact that Glamour Magazine has dedicated a large part of its September issue to topics surrounding “The F Word”- fat. As a part of this issue, Glamour has encouraged readers to comment on social media using the hashtag #theFword. The fact that a large publication such as Glamour has dedicated so many resources to issues surrounding size-inclusion signals to other publications and businesses that there is an audience interested in similar content and in finding ways to elevate customer needs through sharing experiences faced by larger-bodied customers.
I am including a few articles from the issue below.
The Visible Collective advises companies on product development, marketing, and new business development to better serve customers labelled overweight or obese by the Centers for Disease Control and Prevention (CDC).