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The So What:

One of the major pieces of news this week is the fact that Glamour Magazine has dedicated a large part of its September issue to topics surrounding “The F Word”- fat. As a part of this issue, Glamour has encouraged readers to comment on social media using the hashtag #theFword. The fact that a large publication such as Glamour has dedicated so many resources to issues surrounding size-inclusion signals to other publications and businesses that there is an audience interested in similar content and in finding ways to elevate customer needs through sharing experiences faced by larger-bodied customers.

I am including a few articles from the issue below.

“Let’s Talk About the ‘F’ Word.”
https://www.glamour.com/story/lets-talk-about-the-f-word 

"Glamour Magazine Launches Plus-Size Fashion Awards."
https://www.glamour.com/story/plus-size-fashion-awards-2019 

“The Fashion Industry Has a Plus-Size Problem. These Women Want to Fix It."
https://www.glamour.com/story/what-its-like-to-be-plus-size-and-work-in-fashion

"The New Super Model."
https://www.glamour.com/story/the-new-supers

“Is It Time to Retire the Term Plus-Size?”
https://www.glamour.com/story/term-plus-sized-debate  

“I Knew Something Was Wrong With My Body—My Doctors Told Me I Was ‘Just Fat’.”
https://www.glamour.com/story/doctors-fat-bias-pcos

"The Anguish of Eating While Fat."
https://www.glamour.com/story/eating-while-fat

“Don’t Call Lizzo ‘Brave’ for Being Confident.”
https://www.glamour.com/story/dont-call-lizzo-brave-for-being-confident

"The Unspoken Hurdle of Getting Funding for Plus-Size Fashion Brands."
https://www.glamour.com/story/investing-in-plus-size-fashion-brands
What's the Story?

The latest news in size-related marketing and product development and its implications.

“Size-Inclusive Apparel Retailer Universal Standard Launches Shoes.”
https://www.vogue.com/article/universal-standard-launches-debut-boots-collection-footwear

“ModCloth Has A Size-Inclusive Halloween Line Fit For Goth Queens.”
https://www.revelist.com/style-trends/modcloth-halloween-line/16256/personal-boldness-fit-and-flare-dress-modcloth-99/2 

“Australian Plus-Size Fashion Retailer City Chic Shines.”
https://www.afr.com/companies/retail/plus-size-fashion-retailer-city-chic-shines-20190827-p52l2r 

“This Fashion Entrepreneur Is Bringing A Culture-Shift To a Multi-Billion Dollar Market.”

https://www.forbes.com/sites/pauleannareid/2019/08/22/this-fashion-entrepreneur-is-bringing-a-culture-shift-to-a-multi-billion-dollar-market/#1a96eaaa19e9  

The Vibe:

Social listening and different perspectives on size-related topics.
“Retailers Must Champion Inclusivity in Marketing Campaigns to Widen Appeal.”
https://www.retail-insight-network.com/comment/retailers-inclusivity/  

“75% Plus Size Women “Hate” High Street Shopping.”
https://www.retailgazette.co.uk/blog/2019/08/75-plus-size-women-hate-high-street-shopping/

“What ‘Brittany Runs a Marathon’ Gets Wrong About Running While Fat.”
https://www.runnersworld.com/runners-stories/a28787943/overcoming-obstacles-brittany-runs-a-marathon/

“How Far Have We Really Come for Fat Acceptance?”
https://www.teenvogue.com/story/how-far-have-we-really-come-for-fat-acceptance  

“La’Shaunae Steward and Tess Holliday Talk Modeling, Body Confidence, and Owning the Word Fat.”
https://www.teenvogue.com/story/lashaunae-steward-tess-holliday-modeling-confidence-owning-the-word-fat  

“Is a Women’s Size 14 Really XL? No – But if Fat Wasn’t Stigmatised it Wouldn’t Matter.” 
https://www.theguardian.com/commentisfree/2019/aug/21/is-a-womens-size-14-really-xl-no-but-if-fat-wasnt-stigmatised-it-wouldnt-matter 

“Do Body-Positive Media Campaigns Actually Work?”
https://www.psychologytoday.com/us/blog/mind-your-body/201908/do-body-positive-media-campaigns-actually-work 

“Why Body Image is a Weighty Issue at The Fringe.”
https://www.bbc.com/news/entertainment-arts-49399398 

“Millennials are Shunning Beer Because they Say it Makes Them 'Fat'.”
https://www.businessinsider.com/millennials-ditch-beer-nutritional-concerns-2019-8  
Global Outlook:

Size-related product, marketing and policy news from around the world.
South African Retailers are Failing Plus-Size Women?
http://www.capetalk.co.za/articles/358971/why-are-sa-retailers-still-failing-plus-size-women 
Quick Study:

Academic research and news about the Medical Industry

“When Doctors Fat Shame Their Patients, Everyone Loses.”
https://www.nbcnews.com/think/opinion/when-doctors-fat-shame-their-patients-everybody-loses-ncna1045921 

“Why Obesity is Not a Disease.”
https://gulfnews.com/opinion/op-eds/why-obesity-is-not-a-disease-1.65338183

About The Visible Collective:
The Visible Collective advises companies on product development, marketing, and new business development to better serve customers labelled overweight or obese by the Centers for Disease Control and Prevention (CDC).
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