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The So What:

One of the major pieces of news this week is the fact that Glamour Magazine has dedicated a large part of its September issue to topics surrounding “The F Word”- fat. As a part of this issue, Glamour has encouraged readers to comment on social media using the hashtag #theFword. The fact that a large publication such as Glamour has dedicated so many resources to issues surrounding size-inclusion signals to other publications and businesses that there is an audience interested in similar content and in finding ways to elevate customer needs through sharing experiences faced by larger-bodied customers.

I am including a few articles from the issue below.

“Let’s Talk About the ‘F’ Word.” 

"Glamour Magazine Launches Plus-Size Fashion Awards." 

“The Fashion Industry Has a Plus-Size Problem. These Women Want to Fix It."

"The New Super Model."

“Is It Time to Retire the Term Plus-Size?”  

“I Knew Something Was Wrong With My Body—My Doctors Told Me I Was ‘Just Fat’.”

"The Anguish of Eating While Fat."

“Don’t Call Lizzo ‘Brave’ for Being Confident.”

"The Unspoken Hurdle of Getting Funding for Plus-Size Fashion Brands."
What's the Story?

The latest news in size-related marketing and product development and its implications.

“Size-Inclusive Apparel Retailer Universal Standard Launches Shoes.”

“ModCloth Has A Size-Inclusive Halloween Line Fit For Goth Queens.” 

“Australian Plus-Size Fashion Retailer City Chic Shines.” 

“This Fashion Entrepreneur Is Bringing A Culture-Shift To a Multi-Billion Dollar Market.”  

The Vibe:

Social listening and different perspectives on size-related topics.
“Retailers Must Champion Inclusivity in Marketing Campaigns to Widen Appeal.”  

“75% Plus Size Women “Hate” High Street Shopping.”

“What ‘Brittany Runs a Marathon’ Gets Wrong About Running While Fat.”

“How Far Have We Really Come for Fat Acceptance?”  

“La’Shaunae Steward and Tess Holliday Talk Modeling, Body Confidence, and Owning the Word Fat.”  

“Is a Women’s Size 14 Really XL? No – But if Fat Wasn’t Stigmatised it Wouldn’t Matter.” 

“Do Body-Positive Media Campaigns Actually Work?” 

“Why Body Image is a Weighty Issue at The Fringe.” 

“Millennials are Shunning Beer Because they Say it Makes Them 'Fat'.”  
Global Outlook:

Size-related product, marketing and policy news from around the world.
South African Retailers are Failing Plus-Size Women? 
Quick Study:

Academic research and news about the Medical Industry

“When Doctors Fat Shame Their Patients, Everyone Loses.” 

“Why Obesity is Not a Disease.”

About The Visible Collective:
The Visible Collective advises companies on product development, marketing, and new business development to better serve customers labelled overweight or obese by the Centers for Disease Control and Prevention (CDC).
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