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The So What:

This week, there were many articles which indicated that a variety of industries are thinking differently about and dedicating more resources towards size-inclusion. I included some articles below which I think best reflect these trends.

This is a great recap on the Forever 21 Atkins and Macy's plates scandals. This article provides an overview of how brands need to evolve with the times and gain a better understanding of plus-size customers, not only related to apparel, but across all categories.

A well-researched article on the challenges that the Lean Cuisine brand faces in a post-diet culture world.  

An article from License Global Magazine, discussing the fact that the plus-size population is a key market for the licensing industry.

Wedding website, The Knot, put together a report on size-inclusivity within the wedding dress industry. In the article, The Knot touches on their desire to drive industry-wide change.    

What's the Story?

The latest news in size-related marketing and product development and its implications.

"10 Steps by Brands and Retailers Towards Size Inclusivity."  

"Naomi Watanabe Serves Body Positivity as a Platform for Shu Uemura Cosmetics."

"Serena Williams Debuts the Dress She Designed for 'Everybody and Every Body.'"

"Roksanda’s New Stand-Out Collection for Marina Rinaldi." 

"‘The System is Broken’: Made-to-Measure Fashion Brands are Looking to Solve Fashion’s Size Inclusivity Problem." 

The Vibe:

Social listening and different perspectives on size-related topics.

"Dove's New Photo Project is Changing the Way Women are Seen in the Media." 

"Emerging Lingerie Brands Embrace Social Video to Redefine Sexy (Part 1)."  

"Let’s Call Those Viral Portion Control Plates What They Really Are – Fat-Shaming." 

"The Secret High-Pressure World of Plus-Size Models."

"4 People on the Importance of Premme for the Plus-Size Community." 

"La’Shaunae vs Fashion: The Plus-Size Model on a Mission to Shake Things Up."  

Global Outlook:

Size-related product, marketing and policy news from around the world.

"'A Campaign is Not Diverse if an Entire Continent is missing': This Kickass Shoot Celebrating Plus-Size Asian women is So Damn Powerful."

"Plus-Sized and All-Dressed Up With Everywhere to Go." 

"What’s it Like Being a Plus-Size Woman in China?" 

"More Than Half the Brazilian Population is Overweight; Obesity Climbing Rapidly."

"Bodcast- Body Positivty Video from India."  

Quick Study:

Academic research and news about the Medical Industry

"B.C. Surgeons Get Surcharge for Operations on Obese Patients."

"Is Paying People to Get Fit the Future of the NHS?"  

About The Visible Collective:
The Visible Collective advises companies on product development, marketing, and new business development to better serve customers labelled overweight or obese by the Centers for Disease Control and Prevention (CDC).
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