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The So What:

This week, there were many articles which indicated that a variety of industries are thinking differently about and dedicating more resources towards size-inclusion. I included some articles below which I think best reflect these trends.

This is a great recap on the Forever 21 Atkins and Macy's plates scandals. This article provides an overview of how brands need to evolve with the times and gain a better understanding of plus-size customers, not only related to apparel, but across all categories.
https://www.marketwatch.com/story/macys-and-forever-21-got-accused-of-fat-shaming-this-week-and-experts-say-retailers-are-far-from-truly-getting-the-plus-size-market-2019-07-25

A well-researched article on the challenges that the Lean Cuisine brand faces in a post-diet culture world.
https://www.vox.com/the-goods/2019/7/24/20700861/lean-cuisine-body-positivity-wellness-diet-culture  

An article from License Global Magazine, discussing the fact that the plus-size population is a key market for the licensing industry.
https://www.licenseglobal.com/analysis/size-inclusion-necessary-licensing

Wedding website, The Knot, put together a report on size-inclusivity within the wedding dress industry. In the article, The Knot touches on their desire to drive industry-wide change.
https://www.businesswire.com/news/home/20190729005309/en/    

What's the Story?

The latest news in size-related marketing and product development and its implications.

"10 Steps by Brands and Retailers Towards Size Inclusivity."
https://fashionunited.uk/news/fashion/10-steps-by-brands-and-retailers-towards-size-inclusivity/2019072444421  

"Naomi Watanabe Serves Body Positivity as a Platform for Shu Uemura Cosmetics."
https://www.designboom.com/design/naomi-watanabe-shu-uemura-now-me-yuni-yoshida-07-26-2019/

"Serena Williams Debuts the Dress She Designed for 'Everybody and Every Body.'"
https://people.com/style/serena-williams-red-front-twist-dress-she-designed-for-every-body/

"Roksanda’s New Stand-Out Collection for Marina Rinaldi."
https://www.stylist.co.uk/fashion/roksanda-marina-rinaldi-collab-designer-best-pieces-collection-shop-online/281451 

"‘The System is Broken’: Made-to-Measure Fashion Brands are Looking to Solve Fashion’s Size Inclusivity Problem."
https://www.stylist.co.uk/beauty/dove-girlgaze-getty-images-women-photography-diversity/258128 

The Vibe:

Social listening and different perspectives on size-related topics.

"Dove's New Photo Project is Changing the Way Women are Seen in the Media."
https://www.glossy.co/fashion/the-system-is-broken-made-to-measure-fashion-brands-are-looking-to-solve-fashions-size-inclusivity-problem 

"Emerging Lingerie Brands Embrace Social Video to Redefine Sexy (Part 1)."
https://tubularinsights.com/lingerie-brands-social-video-part-1/  

"Let’s Call Those Viral Portion Control Plates What They Really Are – Fat-Shaming."
https://www.stylist.co.uk/opinion/macys-pourtions-diet-plates-fat-shaming-jameela-jamil/281781 

"The Secret High-Pressure World of Plus-Size Models."
https://nypost.com/2019/07/28/the-secret-high-pressure-world-of-plus-size-models/

"4 People on the Importance of Premme for the Plus-Size Community."
https://www.teenvogue.com/story/four-people-importance-of-premme-plus-size-community 

"La’Shaunae vs Fashion: The Plus-Size Model on a Mission to Shake Things Up."
https://www.dazeddigital.com/fashion/article/45372/1/plus-size-model-la-shaunae-steward-dazed-100-winner-2019-interview  

Global Outlook:

Size-related product, marketing and policy news from around the world.

"'A Campaign is Not Diverse if an Entire Continent is missing': This Kickass Shoot Celebrating Plus-Size Asian women is So Damn Powerful."
https://www.glamourmagazine.co.uk/article/plus-size-asians-shoot-michelle-elman

"Plus-Sized and All-Dressed Up With Everywhere to Go."
https://www.awanireview.com/articles/2019/07/24/news/plus-sized-and-all-dressed-up-with-everywhere-to-go-709/ 

"What’s it Like Being a Plus-Size Woman in China?"
http://shanghaiist.com/2019/07/27/whats-it-like-being-a-plus-size-woman-in-china/ 

"More Than Half the Brazilian Population is Overweight; Obesity Climbing Rapidly."
https://riotimesonline.com/brazil-news/brazil/more-than-half-of-the-brazilian-population-is-overweight/

"Bodcast- Body Positivty Video from India."
http://www.radioandmusic.com/biz/podcasts/190727-bodcast-the-plane-jar-associations-new-podcast-on-body  

Quick Study:

Academic research and news about the Medical Industry

"B.C. Surgeons Get Surcharge for Operations on Obese Patients."
https://www.timescolonist.com/news/local/b-c-surgeons-get-surcharge-for-operations-on-obese-patients-1.23898560

"Is Paying People to Get Fit the Future of the NHS?"
https://www.telegraph.co.uk/health-fitness/body/paying-people-get-fit-future-nhs/  

About The Visible Collective:
The Visible Collective advises companies on product development, marketing, and new business development to better serve customers labelled overweight or obese by the Centers for Disease Control and Prevention (CDC).
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