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The So What:

I write an article for Fast Company on weight bias and discrimination in the workplace. I made an argument that the most innovative companies don’t wait for the government to legislate, but rather lead and set an example for the business community (and even sometimes for the government). The article was a call to action for such inventive companies to integrate the topic of weight bias and discrimination into their D&I strategies, or at least to start elevating the conversation within their organizations.

The New York Times shared an article this week on getting “strong” before your wedding. There was significant backlash from the community discussing how the article “perpetuated damaging body ideals.”

Weight Watchers launched a controversial weight loss app for children and teens. It is unclear what degree of uptake the app has had at this point, but there is significant pushback from eating disorder specialists who believe that products such as this lead to disordered eating. This will be an interesting battle to follow and it will be fascinating to see if other companies attempt to play in this space, and even possibly try to partner with eating disorder specialists on solutions that may be driven by more of a Health At Every Size model.

What's the Story?

The latest news in size-related marketing and product development and its implications.

“Portlander Creates Free Stock Photo Library Featuring Plus-Size Models.”

The Vibe:

Social listening and different perspectives on size-related topics.

"Hanes Promotes Male Body Positivity With Musical ‘Every Bod’ Campaign."

"A Casting Call Seeking a 'Very Pretty' Girl for a Milka Chocolate Ad Banned Overweight or Redhead Children from Applying."

Global Outlook:

Size-related product, marketing and policy news from around the world.
“Body Confidence and Body Positivity in Japan.”
Quick Study:

Academic research and news about the Medical Industry

"New Book by UCI Sociologist Explores the Religious and Racial Origins of Society’s Obsession with Thinness."

“New Research Shows There's One and Only Way To Combat Obesity. Or Maybe Not. We Probably Need More Research.”

“The NHS Will Hand Wearables to Thousands of People at Risk of Diabetes.”

About The Visible Collective:
The Visible Collective advises companies on product development, marketing, and new business development to better serve customers labelled overweight or obese by the Centers for Disease Control and Prevention (CDC).
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