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The So What:

Ascena Retail Group, parent company of Lane Bryant and Catherines (among other brands), is having difficulties surviving with the new innovation occurring in the plus-size space. Every week, we hear of a new plus-size brand, or another apparel brand which has added plus-sizes to its assortment. It will be interesting to see if Ascena disappears over the next few years or if it finds new ways to stay relevant.

What's the Story?

The latest news in size-related marketing and product development and its implications.

“Canadian Designer Hilary MacMillan Entends Sizes For Her Spring 2020 Collection.”

“Cornerstone Brands Expands into Premium Plus-Size Fashion with Ryllace.”  

“Curvy Jeans See Rapid Success at Teen Retailers.” 

“TRX ‘Anybody, Anywhere’ Campaign Champions Fitness Inclusivity & Encourages Consumers To Unleash Their Own Version Of ‘Best.’ ”  

The Vibe:

Social listening and different perspectives on size-related topics.
“Planes Weren’t Built for Big People Like Me. Here’s What I Want My Seatmates to Know.” 

“Body Positive Influencers Inspire Over 78% of Plus Sized Women, According to WooPlus New Survey.” 

“The Eagles’ Offensive Line Is the Best Part of ESPN’s Body Issue.” 

“Women Were Incredibly Moved by Rihanna's Savage X Fenty Show.” 

“Pari Passu: Plus Sizes Getting Equal Opportunity.”  

“10 Designers Speak Candidly on Why the Industry Is Plus-Averse.”  

“The Lonely World of a Plus-Size Body.”  

"The (Other) F Word Book “Promotes Body Positivity in Queer Community.”  

2 Years Later: What’s Next For 11 Honoré.”
Global Outlook:

Size-related product, marketing and policy news from around the world.
“Has Body Shaming Been Normalised?” 

“Inclusive Diversity : Diversity of Body Types Has Come to Be The New Normal.”  

“This Stylish Plus-Size Fashion Label Has Landed in the UAE.”  
Quick Study:

Academic research and news about the Medical Industry
“Obesity Not Caused by Lack of Willpower - Psychologists.”
About The Visible Collective:
The Visible Collective advises companies on product development, marketing, and new business development to better serve customers labelled overweight or obese by the Centers for Disease Control and Prevention (CDC).
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