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The So What:

Ascena Retail Group, parent company of Lane Bryant and Catherines (among other brands), is having difficulties surviving with the new innovation occurring in the plus-size space. Every week, we hear of a new plus-size brand, or another apparel brand which has added plus-sizes to its assortment. It will be interesting to see if Ascena disappears over the next few years or if it finds new ways to stay relevant.
https://sourcingjournal.com/topics/retail/ascenas-plus-size-lane-bryant-catherines-ryllace-henning-170809/

What's the Story?

The latest news in size-related marketing and product development and its implications.

“Canadian Designer Hilary MacMillan Entends Sizes For Her Spring 2020 Collection.”
https://thecurvyfashionista.com/hilary-macmillan-plus-sizes/

“Cornerstone Brands Expands into Premium Plus-Size Fashion with Ryllace.”
https://finance.yahoo.com/news/cornerstone-brands-expands-premium-plus-130000620.html  

“Curvy Jeans See Rapid Success at Teen Retailers.”
https://sourcingjournal.com/denim/denim-retail/curvy-jeans-american-eagle-abercrombie-teen-retail-size-inclusive-170894/ 

“TRX ‘Anybody, Anywhere’ Campaign Champions Fitness Inclusivity & Encourages Consumers To Unleash Their Own Version Of ‘Best.’ ”
https://www.clubindustry.com/news-central/trx-anybody-anywhere-campaign-champions-fitness-inclusivity-encourages-consumers  

The Vibe:

Social listening and different perspectives on size-related topics.
“Planes Weren’t Built for Big People Like Me. Here’s What I Want My Seatmates to Know.”
https://time.com/5683972/big-people-on-plane/ 

“Body Positive Influencers Inspire Over 78% of Plus Sized Women, According to WooPlus New Survey.”
https://www.pr.com/press-release/795255 

“The Eagles’ Offensive Line Is the Best Part of ESPN’s Body Issue.”
https://www.sportscasting.com/the-eagles-offensive-line-is-the-best-part-of-espns-body-issue/ 

“Women Were Incredibly Moved by Rihanna's Savage X Fenty Show.”
https://www.harpersbazaar.com/fashion/fashion-week/a29143403/rihanna-savage-fenty-show-2019-reactions-reviews/ 

“Pari Passu: Plus Sizes Getting Equal Opportunity.”
https://apparelmag.com/pari-passu-plus-sizes-getting-equal-opportunity  

“10 Designers Speak Candidly on Why the Industry Is Plus-Averse.”
https://www.yahoo.com/lifestyle/9-designers-speak-candidly-why-040000598.html  

“The Lonely World of a Plus-Size Body.”
https://newsinteractives.cbc.ca/longform/the-lonely-world-of-a-plus-size-body  

"The (Other) F Word Book “Promotes Body Positivity in Queer Community.”
https://thepridela.com/2019/09/book-launch-the-other-f-word-promotes-body-positivity-in-queer-community/  

2 Years Later: What’s Next For 11 Honoré.”
https://thecurvyfashionista.com/2-years-next-for-11-honore/
Global Outlook:

Size-related product, marketing and policy news from around the world.
“Has Body Shaming Been Normalised?”
https://www.newtimes.co.rw/lifestyle/has-body-shaming-been-normalised 

“Inclusive Diversity : Diversity of Body Types Has Come to Be The New Normal.”
https://www.thehansindia.com/life-style/fashion/inclusive-diversity-diversity-of-body-types-has-come-to-be-the-new-normal-565490  

“This Stylish Plus-Size Fashion Label Has Landed in the UAE.”
https://www.graziame.com/style/fashion/this-stylish-plus-size-fashion-label-has-landed-in-the-uae  
Quick Study:

Academic research and news about the Medical Industry
“Obesity Not Caused by Lack of Willpower - Psychologists.”
https://www.bbc.com/news/health-49795808?fbclid=IwAR2pwEfsM99q1Ip53ejhl-O_hfkW1y1SEtF4iRQUMaKRR7WmIVVQrvoTtPk
About The Visible Collective:
The Visible Collective advises companies on product development, marketing, and new business development to better serve customers labelled overweight or obese by the Centers for Disease Control and Prevention (CDC).
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