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The So What:

There were various articles floating around this week regarding the Bill Maher/James Corden fat-shaming controversy. Bill Maher had a segment where he talked about how fat-shaming had disappeared, and how we need to bring it back, and James Corden had a segment where he bashed Bill Maher's fat-shaming rant. After reviewing quite a few articles over the past week, the majority of them are in support of James Corden's position. With that said, social listening to some key members of the fat acceptance and body positive movements illustrates that many people think James Corden's segment was also not beneficial because it still reinforced many assumptions about fat people, while making them the butt of various jokes.

This week, the Trust for America’s Health (TFAH), "a non-profit, non-partisan organization that promotes optimal health for every person and community and makes the prevention of illness and injury a national priority," released its 16th annual 'State of Obesity: Better Policies for a Healthier America' report. The report provides a set of policy recommendations which, if implemented, could have far-reaching implications on a variety of businesses domestically and globally (which is why I chose to include a link to it in the newsletter).

Everlane had quite an issue this week when it launched its NY store and didn't stock most if not all of the larger sizes that it manufactures. As was bound to happen, social media picked up the issue after some key influencers addressed it. Everlane has since responded and is working to fix the situation. Brands that market themselves as inclusive, but don't carry their full range of sizes in store, will continue to be cut down on social media. Brands should strive to better understand local markets and market dynamics (the store opened around the same time as Curvy Con and during New York Fashion Week when many plus-size influencers were in town) and stock their stores accordingly.

What's the Story?

The latest news in size-related marketing and product development and its implications.
"The Gabi Fresh x Playful Promises Collection Includes Bralettes Up To A Size 44K."

"These Free Stock Photos of People Splashing Around Swimming Pools are Body Inclusive."

"LMU-Born Business Revolutionizes the Swimwear Industry."

"Nadia Aboulhosn's Fashion To Figure Collab Features Thigh-High, Plus-Size Boots."

"Lee Debuts Size-Inclusive Contouring Denim Collection at Walmart."

"Refinery29 Partners With ELOQUII To Launch First-Ever Crowdsourced Plus Size Collection."

"The Fuller Figure Fuller Bust X Playful Promises Collection Is Cabaret Magic In Sizes 8-26."
The Vibe:

Social listening and different perspectives on size-related topics.
"Dundee Fashion Designer Who Counts Miley Cyrus as a Fan Launches ‘Unique’ Bridal Range."

"How this Adelaide Woman Turned a Facebook Rant Into a Lucrative Side Hustle."

"Indian Airline Puts Crew on Low-Fat Diet."

"BBC Launches Podcast Tackling Body Diversity and Other Fashion Industry Issues."
Quick Study:

Academic research and news about the Medical Industry
"Clinician Says We Shouldn't Use the Word 'Obesity.'"
About The Visible Collective:
The Visible Collective advises companies on product development, marketing, and new business development to better serve customers labelled overweight or obese by the Centers for Disease Control and Prevention (CDC).
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