Contents -- #7
- The Editor's View: Welcome. And we have made some changes to Xpresso!
- Special Report: Professor Randy Deutsch—Discussing the Future of Architects: Convergence and Superusers.
- emTech: we talk about global construction trends, China, US, India, plus robotics and AI in Architecture and Construction
- The Briefing: A breakdown of the biggest CAD and 3D industry news and features
Welcome to INSIDER Xpresso #7
WELCOME to the 7th issue of architosh INSIDER Xpresso, our new monthly newsletter about the CAD industries with a particular focus on emergent technologies (emTech) such as artificial intelligence (AI), AR, AAD (algorithmic-aided design), robotics, and 3D printing among others.
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Xpresso is published on the first Sunday of the month.
We made some changes this month based on some reader feedback. Our (emTech) section is a bit shorter and we have added an index of companies to the bottom of it. We have also increased a bit our listing of top news and features from Architosh—items readers seem highly interested in. If you want even more of that, please share with us by dropping us a note at firstname.lastname@example.org. Finally, feedback to make the monthly newsletter shorter means we have dropped our Tidbits for the Salon section.
This month we have a special feature interview with Randall Deutsch, AIA, LEED AP, architect, author, and professor, about this two latest books and delving into the future of the architect and practice. In the (emTech) section we cover robotics and AI in architecture and construction and global construction trends.
Please note, we are beginning to make it clearer, in this newsletter, that our (emTech) section is published typically one to two weeks earlier on Architosh—and with expanded commentary and content—exclusivey for INSIDER Member subscribers. Just another benefit of becoming an Architosh INSIDER!
We want to hear from you! We want to hear your feedback on this newsletter or Architosh in general. The good and the bad. Please drop us a note (email@example.com). Those we hear from will gain 1-year of INSIDER Membership for free—a $37.USD value!
I hope you enjoy this latest edition of INSIDER Xpresso newsletter and find its content both stimulating and helpful to your professional and academic endeavors. You can reach me at firstname.lastname@example.org.
Anthony Frausto-Robledo, AIA, NCARB, LEED AP
Editor-in-Chief -- Architosh and INSIDER Xpresso
Professor Randy Deutsch—Discussing the Future of Architects: Convergence and Superusers
Author, architect, and professor Randy Deutsch talks to Architosh about his last two hit books delving into the transformative forces shaping change in AEC and the nature and characteristics of some architects responding to those forces he calls Superusers.
ARCHITECT RANDY DEUTSCH APPEARS TO BE ON TO SOMETHING. No other voice within the larger AEC industry has so lucidly laid out a path of inquiry into the evolving nature of architecture, with a depth and breadth of understanding of the current underlying transformations taking place at both the social (generational) and technological levels. His recent books continue to synthesize a vision of the needed evolution of architectural practice.
His latest book is called Superusers, and it defines a particular type of person found in an architectural practice who possesses unique characteristics and skills and who, he argues, represents the future of the "general practitioner."
Randall Deutsch, AIA, LEED AP's latest book is called Superusers: Design Technology Specialists and the Future of Practice. The book's premises include the rapid technology change affecting firms and the emergence of a new type of architectural professional who combines specialized technical skills in computational design with a particular set of soft skills and mindset that Deutsch argues is the combinatory qualities of the future general practitioner.
Professor Randall Deutsch, AIA, LEED AP,—who is Clinical Associate Professor at the University of Illinois at Urbana-Champaign—has a written a sequence of books that probe some of the deeper emerging problems in architectural practice. Prior to Superusers he wrote Convergence: The Redesign of Design, a fascinating account of the evolving nature of current and emerging technologies and how they are both fitting and affecting transformative ways in which the AEC industry is going to work in the near future. Both books fit a neat sequence that allows the reader to ponder the current state of architectural practice as it looms under the forming shadow of the next decade.
I asked Deutsch to talk to me about his latest two books. What follows is a fascinating perspective about where Architecture as a discipline and profession is maybe going. Below is an abridged version of the complete two-part articles series scheduled to be published on Architosh later this month. (see article end for date).
(Anthony Frausto-Robledo) Can you describe the basic premise behind Convergence: The Redesign of Design and how Architecture, as a field, is being influenced by larger converging factors in technology and culture?
(Randy Deutsch) With Convergence, instead of looking forward like my two previous books, I looked back—specifically, at the 2008 economic downturn—and asked: After massive layoffs, some estimating 30% of the profession have lost their jobs, how did the remaining individuals do the work of 2 or 3?
Randall Deutsch, AIA, LEED AP's second to last book explains how convergence is affecting the whole AEC industry and how it differs from integration, automation and other forms of optimization. It ultimately is examining how convergent technologies and methods are impacting the future of design professionals and the world in which design takes place.
It turns out that they did so not by working longer or working harder, though this of course still happened. By and large, they were able to accomplish these efficiencies—of reduced time and dwindling fees—by combining their tools and work processes. Doing so resulted in faster results, at less cost, and increasingly with higher quality.
It used to be that we would tell owners they can have speed, lower cost, or higher quality—pick any two. After 2008, no more. Owners—perhaps due to Netflix and Amazon giving them all three—they came to expect this from the service industry. One side effect or, as you put it salient factor that came about as a result, was that at a time during the recession when few were designing, we were able to leverage our collective imaginations by exercising our innate combinatory creativity. By convergence of our tools and work processes, we not only survived the economic downturn but in many cases persevered.
The economy and technology are not the only forces in the story of convergence. You mention in the book the role of Millennials as another force. They are, generally, less interested in rising through the ranks in the traditional time frames. This "less patient" generation has been empowered to just go out there and do it—lead. You mention that the world of bespoke tools, plugins, etc have enabled them to "take matters into their own hands" and they are the generation largely working with visual programming and computational design tools. As experimenters hungry for achievement and success in the field, but without the years of in-the-trenches experience, how does that affect risk and liability in the field, and does this require an aggressive new model of knowledge transfer?
With each passing year, we have more data, and with it, more proof, to base our decisions on and with which to measure outcomes. Where risk intersects with advances in practice is where designers venture into means and methods—which due to BIM and direct-to-fabrication is increasing—and speculation in pre-design—which with early-on access to information should be decreasing. We really need to have a summit—with architects, attorneys, and insurers in one room—and once and for all hammer this out.
"We still don’t know what is the cause of "lack of productivity" in our industry. If we knew, we would have addressed and solved it but we don’t, and we haven’t." -- Randall Deutsch, AIA, LEED AP
One thing that hasn’t changed is design professionals need to increasingly learn from their mistakes—we all need to learn from project failures. As driven-home in my Data-Driven Design and Construction book, when there is a plane crash, the aviation industry documents a thorough report for all to learn from, and because of this, the field advances. We don’t do this in the AEC industry. To save face we bury our mistakes or pretend they never happen.
I want to mention a very specific question from the book on Convergence. You note Koomey's Law, about efficiency, not power, that doubles every year and a half. As you know, the AEC industry as a whole has not produced positive productivity gains in over 30 years, compared to other non-farm industries. You mention the convergence of trends like Agile project management (scrum) and lean as promising solutions. Isn't the main culprit for lack of productivity coming down to information silos and that the industry is still under a 20th Century mode of management style?
We still don’t know what is the cause of "lack of productivity" in our industry. If we knew, we would have addressed and solved it but we don’t, and we haven’t. We thought it was CAD, then BIM, then collaborative BIM—but none of these so much as tweaked the now flat, now downward trend of non-farm productivity. Each generation thinks they have the answer: today, it’s computation—but until computation goes mainstream and is more widely leveraged, we won’t know.
No Agile firms that I am aware of in our industry exist—but examples of Agile in the workplace are legion. Last semester, I took my graduate students into 32 practices throughout Chicago and most had evidence of Agile in the workplace, from flexible seating arrangements to Scrum to walking meetings. Some firms are more advanced in specific practices than others. In Superusers, Shane Burger gives us a look inside some of the Agile practices he is responsible for on his teams at Woods Bagot but also cautions about trying to scale these ideas within a global practice. No doubt disruptors like WeWork are Agile workplaces. It all comes down to a firm’s culture. There are some excellent yet traditional firms that still practice a 20th Century management style. As with anything, Agile works for those who believe in it and are committed to it, when it is a good match for a firm’s culture.
Let's talk about Superusers from your book. Who are they, how do you characterize them, what skills set them apart?
I elaborate a great deal about this at the start of the book, but in a nutshell, Superusers leverage a combination of design technology and interpersonal intelligence—an ability to work well with and by means of others—to provide 20% of the effort yet achieve 80% of the results. They’re the folks who take an assignment that normally takes a week and complete it in just hours. They’re design professionals with the wherewithal to recognize a tool, curiosity to inquire into a tool, confidence to mess with a tool, capacity to learn a tool, the creativity to combine tools, and importantly, the interpersonal intelligence to connect with others to achieve actionable results.
Superusers are very much a type of T-shaped individual, a particular type, with a common, identifiable set of characteristics and skills, predominantly soft-skills and attitudes that couple ideally with their programming, visual-scripting hard skills. T-shaped individuals also are more capable of excelling in a world that is converging.
To put it another way, they’re design professionals who leverage tools and technology to do more and be more, with the people skills to accomplish all they do with and by means of others. One thing I was surprised by in the research findings, is that of the 20 characteristics (referred to in the book as 10 C-factors and 10 Superpowers) that make-up a Superuser, only one is a technology skill: Coding, scripting, or programming. The other 19 are considered soft skills, mindsets, and attitudes.
These soft skills or mindsets discussed in the book are very interesting when contrasted against the layers of focus, attention and historical understanding of famous architects who move the needle in the field—the so-called "starchitects" living today. You emphasized that there is a problem, in architectural culture and academia, in that there is too much focus on design and not on what design is for. But culture and the media focus hard on design for design's sake and the power of the individual brand. Doesn't this really work against the spirit and literal actions of the Superusers in architecture?
Students go into architecture to design buildings, not to be project managers, or design technologists. That said, I don’t think in schools today students are being taught to be starchitects. I think the media has a lot to do with the perception that becoming a hero architect is something both real and desirable.
"Superusers leverage a combination of design technology and interpersonal intelligence—an ability to work well with and by means of others—to provide 20% of the effort yet achieve 80% of the results." -- Randall Deutsch, AIA, LEED AP
You can teach history/theory, building performance, and professional practice in such a way that it connects back with people, human needs, and basic humanistic principles including systems/flows/context (i.e. integrated design.) And in terms of soft skills—this is how I teach these subjects. If they are not in the end about people—then what are they for? Even if becoming a starchitect is what students were taught, if architecture school was the only influence on students, then perhaps it may work against students thinking in terms of working with others, and adding value for others—or concerning themselves with what the design is for.
Speaking of the academy. Given the broad transformational changes confronting the built environment and how it is programmed, designed, manufactured, constructed, and operated, how must schools of architecture change to better position the future of architects and allied professionals?
Not every graduate goes into practice. In the U.S. upwards of 50% will take part in non-traditional practice—eventually working for owners, contractors, for WeWork, Disney or Pixar, or going into academia. Ten percent of schools and 10% of boutique firms can remain traditional—thus antiquated, set in their ways, more or less ignoring the future: they’ll be an exception and will always have patrons. The lion’s share of firms in both the U.S. and UK are small—10 people or fewer, the vast majority of these being sole proprietorships. These—and the graduates who eventually join, form or lead them—can probably get away with remaining traditional practices receiving a traditional education. No one is going to AECOM or Stantec for a kitchen redo.
An image from the book on Convergence showing several new realms of knowledge and skillsets in the AEC industry, from Fabrication to Virtual Reality, to designing with Data and Computation and Analytics in every phase of design.
Here I’m addressing the other 90%. If you know you want to become an architect and work on the design and fabrication of buildings, there will be a place you can go to get educated and prepared for this career path. These schools will prepare you for practice. A growing number of schools have signed on to a program, IPAL, integrating the licensing process with architectural education, enabling students to get licensed upon graduation, ostensibly making them even more attractive to employers. Architectural education must change by no longer treating every student the same, and to better position future architects by asking for whom and what the school is for. Who are we educating and what are we educating them for? Then design and deliver an "education" to that student’s needs.
As critics have pointed out, architectural education in the U.S. is in flux due to disruptive technology, changing demographics, and the realization that schools need to re-engage with the world, with humanity, and its growing list of needs. Due to increasing demand for highly skilled workers, I’m a proponent of the 3+1+1+ type program where students take a deep dive into becoming design/fabrication professionals for three years, then—once they have direction and know what they want to concentrate in—at regular intervals throughout their career return to school for a year at a time. I recommend they return for a tune-up and a change every 7 years. This "fundamentals + differentiator" model recognizes that knowledge evolves, technology and work processes change and that we as humans change: our interests, focus, and priorities. Building on what you’ve learned and mastered before, it’s the 7-year career model that I talk about in my TEDx talk and workshops.
Adding education about the evolving world of "making and fabrication" and combining that to a core architect's education seems very demanding and perhaps too thin. Today's schools are teaching digital tools perhaps too much. How do schools ramp up for increasing technology-based practice while fitting in the core requirements?
A recent DesignIntelligence survey noted that 50% of architecture schools are increasing design technology offerings while 50% are decreasing or maintaining the number of these courses. Schools complain that they can’t fit everything that an architect needs to learn into their curricula. But it’s not a time or capacity problem, it’s a design problem: How to work critical content into multidisciplinary course offerings? Architects do this every day with impossible-to-fit-in building programs—why can’t we do this with our curricula?
"They don’t see themselves plugging into an architect, engineer, fabricator, manufacturer, contractor, or real-estate developer position, but want to contribute to the entire vertical." -- Randall Deutsch, AIA, LEED AP
Courses need to be multi-disciplinary, and can no longer be isolated, or stand-alone—that is not how students learn today. It’s more about social learning—learning from each other—than learning from a sage on the stage. Professors need to become more like facilitators. For tomorrow’s design professionals we need to emphasize four things: working with the past, working with the planet, working with technology, and working with each other.
The way we address each of these is through design. And design has changed, deriving not only from our imaginations. "Design" has become autonomous: data-driven, generative, and predictive. Architects will increasingly be needed to be synthesizers, with a greater emphasis on design development. School’s are absolutely the right place to emphasize both hard and soft skills, the importance of both critical thinking, creative thinking, and interpersonal intelligence. A school’s ability to blend or fold such vital content into other courses is a sign of both the content’s—and school’s—relevance and ability to sustain itself into the future.
Schools need to wake up to the fact that we’re in an experience economy and need to cater to and deliver better experiences for our students—and those who employ them. You only have to look to the rising cohort of graduates to see how education must change. Few Gen Z’s want to be limited by identifying with and attaining titles or roles. They don’t see themselves plugging into an architect, engineer, fabricator, manufacturer, contractor, or real-estate developer position, but want to contribute to the entire vertical. What is that called? They want to graduate quickly—not because they’re impatient, but because they want and need to start contributing—to work hard, pay their dues, being paid while they learn. They’re entrepreneurial and are not interested in rising to the top of organizations. Schools need to recognize this new world of students and their needs or face the consequences.
Note: To read the entire two-part interview series, visit Architosh on 16 September 2019.
Curated content Emerging Technologies and their potential impact on CAD-based industries.
WELCOME TO THE HEART of the newsletter. As we said in issue #01, this part of the newsletter—the focus on emerging technologies (emTech)—was the whole point of this newsletter's creation. This month we are focusing on robotics in construction and AI (artificial intelligence) in both Architecture and Construction.
To help frame this focus we want to review some of the projections for the global construction market, a market that is hard-pressed for a new generation of replacement workers, particularly skilled tradesmen across every single sector of trade, from electricians, carpenters, masons, skilled tin-knockers, you name it. Against this context of declining skilled-labor we see the strong emergence of both AI and robotics in the building industry.
The Size of the Global Construction Industry
The vast share of our subscribers to Architosh INSIDER Xpresso are in the AEC industry. Folks in this industry are naturally curious and inclined to learn and monitor the building industry's size and trends. The size of the global industry and its rate of growth are continuously gauged, projected, and estimated.
PWC has sponsored a new report that says the global construction industry will reach USD 15.5 trillion by 2030, with three countries—China, US, and India—leading the way and accounting for 57 percent of all global growth. That means nearly 6 out of every 10 dollars in construction growth will be in just three countries, meaning the remaining 4 dollars, plus some change, will be spread out amongst all other countries. That growth is based on average global construction growth of 3.9 percent to 2030—outpacing that of global GDP by one percentage point.
"What if robots built your house, what would it look like?" -- The BBC asks.
India's construction economy will grow twice as fast as China's construction industry. It also notes that the UK will overtake Germany to become the largest construction market in Europe and the sixth-largest market in the world by 2030. India and the UK are, therefore, top growth engines to keep an eye on. This should mean that AECO industry software companies should position themselves for these key standout markets.
The global construction industry was USD 10.6 trillion in 2017 and rising to USD 12.7 trillion in 2022.
Further Commentary: INSIDER Members gain further commentary on the condition of India's economy, population, and demographics that impact the construction industry and answer questions about why India's construction industry is growing at twice the rate of China's. Click here to subscribe.
The Economist wrote back in 2017 that American builders’ productivity had plunged by half since the late 1960’s. This is the core problem facing the AECO industry. Productivity has stalled for 40 plus years, despite digital technologies. This time, AI, machine learning and other emerging technologies may make the critical difference.
The rest of this issue focuses on AI and ML in construction and architecture and the new technologies and companies that aim to generate productivity gains in AECO.
The House that Robots Built — DFAB House on BBC
The BBC series “The Disruptors” had a segment focused on DFAB HOUSE and the Robotic Fabrication Lab (RFL) which are associated with ETH Zürich in Switzerland.
DFAB House utilized advanced digital technologies including robotics to show what is possible with transformative technologies in AEC. (image: screen capture of BBC video)
“What if robots built your house, what would it look like?” is the essential question being answered by this research project.
DFAB House is the result of a researched process to answer that very question. It features components and methods of construction that today are each individually being explored with robotics and computational design.
DFAB House uses less wood than conventional framing by angling wood members of different sizes and thicknesses to address load forces more strategically. This is both more sustainable and produces interesting visual patterns in the architecture. (image: screen capture of BBC video)
For instance, its frame is made of solid wood members. The frame is entirely built by a pair of robots that assemble each wood member using wood screws and bolts. You can watch snippets of the pair of robots in action building the frame. What is unique isn’t just the construction but also the design. The frame doesn’t look like conventional wood framing, with studs and joists spaced at set intervals. Instead, the framed members are set at various angles, resembling truss design, that absorb gravity and lateral forces in such a way that the structure is composed of less wood actually than if conventionally framed. In this case, algorithms designed a more sustainable structure in wood and robots built it.
DFAB House has a lighter-weight roof structure that looks biological, as volume was removed from the structural material where it was not needed. The process was computer-generated and a mould was then 3D-printed. (image: screen capture of BBC video)
DFAB House also features a curvilinear concrete wall and there a robot tied the steel rebar. Here on INSIDER Xpresso we have shown and discussed robots designed specifically for the purpose of tying rebar. At DFAB House robots weld the rebar and steel frame in the main wall, which the DFAB team says humans would have found it almost impossible to construct unaided.
The roof is even more aggressive and strange. An organic-shaped mold was 3D-printed and became the formwork for the structural concrete roof. Each piece was lifted into place using a crane. (see picture). Robots are a long way from replacing humans on job sites, but they are excellent candidates for supplementing humans doing repetitive, heavy, dangerous and boring work. For example, we have written about SAM (semi-automatic mason) developed by Construction Robotics in the US. It can lay a masonry wall much faster than men but still needs the aid of men to set-up the work, tidy up mortar finished joints, etc. The DFAB article mentions Japanese company Komatsu, which sells GPS-based diggers for site earthmoving work. The GPS system knowns where the buckets are in the project world to within one or two centimeters.
DFAB House. This image shows the organic-looking roof forms being craned into position. (image: screen capture of BBC video)
The results of DFAB House are interesting and informative. They show us where some of the possibilities are with both the design and construction of buildings. The entire BBC segment is found here. (video included)
AI (Artificial Intelligence in Construction
OpenSpace raises USD 14 million in a series-A round. The company makes an AI platform that visually tracks construction projects. Notable participants in its series-A include WeWork, Suffolk Construction, Navitas and others. OpenSpace’s solution involves software, naturally, and a Garmin VIRB 360 camera that builders strap to their hardhats to document site progress. The images are then mapped automatically to project plans and are naturally date-organized, enabling users to track progress visually using the captured images, which are themselves organized using machine intelligence (AI-ML) and computer vision. BusinessInsider Prime (subscription) has an inside look at the pitch deck OpenSpace used to raise their series-A round.
OpenSpace uses computer vision and machine learning to provide a solution that solves numerous issues for contractors, including RFI support and others.
The global market for AI in construction is now forecasted to reach USD 4.51 billion by 2026, according to a new report here. Notable in the report is that small and medium-sized organizations will witness higher growth rates of 35.8 percent during the forecast period.
Robots and drones are clocking in on construction sites, reports the Arizona Daily Star. Virtual Construction Technician and Virtual Construction Supervisor are new titles that are popping up on recruiting sites in the AEC industry. The article notes that drones may, one day, paint skyscrapers or other tall structures, reducing “risk” inherent to jobs involving heights.
The Chilean software company, Calidad Cloud. Founded seven years ago, the firm has 80 plus clients for its data management application, which uses AI to handle and predict quality assurance in projects through the use of data algorithms.
Pype's upcoming SmartPlans uses AI to automatically analyze blueprints and determine required submittals.
Pype readying Q4 launch of SmartPlans, says ConstructionDive. The new product, according to its developer, can dramatically reduce the time necessary to help teams locate and organize critical information from blueprints. SmartPlans uses AI to analyze a set of blueprints and find and organize all embedded submittal information, including product, equipment, and finish schedules.
Autodesk Brazil president says in BNAmericas that Brazil’s construction industry has enjoyed healthy margins for years and this has partly explained why investment in technologies, including AI, has been very slow by infrastructure and construction companies in the country.
Here are some other basic market size data on AI in the construction market. Global Artificial Intelligence in Construction Market 2019 forecast to 2024. From 2019 – 2023 will grow by over USD 1.1 billion.
AI and Architecture and Design
Architectural Digest in August noted an ongoing research program by McKinsey Global Institute that says that every occupation includes multiple types of activities and each has a “different requirement for automation.” Quoting:
Almost all occupations have a partial automation potential. And so, almost half of all the work done by humans can eventually be taken over by a high intelligence computer.
Citing a recent study by University College London (ULC) and the University of Bangor, architecture industry employees will not be replaced by AI anytime soon but in the near future the architecture industry will undergo massive transformations. The article notes that repetitive tasks are ideal for automation, saying that: Computers can replace tedious repetitive activities, “optimising the production of technical material and allowing, among other things, atomise the size of architectural offices. Each time fewer architects are needed to develop more complex projects.”
Further Commentary: INSIDER Members gain further commentary on the nature of automation in Architecture, in particular, on the nature of knowledge capture and management. Click here to subscribe.
We have mentioned the following companies and solutions in this (emTech) section.
Calidad Cloud — construction industry software.
Komatsu SmartConstruction — GPS based diggers.
OpenSpace — construction industry software.
SmartPlans — construction industry software.
SAM100 — construction industry robot for masonry work.
Biggest CAD Industry News Last Month
(the biggest news and features in August)
Feature: BIG BIM plus Open BIM with Vectorworks Architect
This Architosh feature looks at two enterprise-sized architecture firms, one in the UK and the other in Switzerland, and how they do Big BIM with Vectorworks Architect—covering their firm methods, recent projects and details and outlook on the software. [10 min. read] (Architosh). Recommended for BIM users.
Profile: Design Excellence—The Work of Vectorworks Scholarships Winners
This Architosh feature looks at some of the recent scholarship winners of the Vectorworks Design Scholarship. The impressive work comes from students from Germany and the United States. [10 min. read] (Architosh). Enjoyable review of interesting design work by architecture students.
Autodesk's Revit 2020.1 Release—Big New MEP Features
The BIM market leader has partnered with the US Dept. of Energy (DOE) on energy analysis integration features and an OpenStudio SDK. [5-min read] (Architosh).
Renga Software Announces Renga BIM System
From Russia with love. Renga BIM is a new system built on architectural 3D modeling technology that has been around for a few years now. The new BIM has some novel features. [5 min. read] (Architosh). Must read for BIM enthusiasts!
Autodesk Integrates PlanGrid with BuildingConnected—Streamlines Preconstruction and Field Teams
The CAD giant's recent "contech" acquisitions are seeing merging tech and workflows. This is big news for the construction industry using both. [5-min read] (Architosh).
New Job Post—Portends Apple is Serious About 3D Industries
Architosh discovered during Siggraph 2019 that pro 3D users were not too happy about the new 2019 Mac Pro. But on the flip side, Apple is not just listening but actively forming teams to understand the pro 3D markets at a trenches level. [8-min read] (Architosh) Die-hard Mac fans are going to love this news. Apple has left a trail of evidence they are highly mobilizing tech for the Pro 3D industries.
SIG: Maxon Announces Next-Gen Cinema 4D Release 21
As part of Architosh's extensive Siggraph 2019 coverage, Maxon announced a brand new annual release of the popular 3D pro software package. Importantly, you can now lease it month to month or annually, in addition to perpetual licensing. [5-min read] (Architosh)
Remember you can sign-up for architosh INSIDER Xpresso here -- a unique CAD industry newsletter with a special focus on emergent technologies (emTech) like AI, ML, robotics, 3D printing, AAD, computational design, and smart cities tech.
As we move forward, our format will evolve but will aim to focus on emTech in AEC and MCAD. We welcome your suggestions (email@example.com).
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Anthony Frausto-Robledo, AIA, NCARB, LEED AP
This is a free newsletter and companion publication to Architosh.com.
Companies mentioned in this newsletter where I have a financial interest will be listed in this section. This is consistent with Architosh's Disclosures statement on our Ethics page here.