CRV Ambreed has become a strategic partner of the New Zealand Farm Environment Trust (NZFET).
CRV sales and marketing manager Jon Lee says the partnership with NZFET is a natural fit for CRV.
“Our new relationship with the Trust makes sense as we are both driven to support farmers who are striving for environmental excellence on farm.
“More and more, our industry is finding itself in unchartered territory around its ‘licence to farm’. For some time, CRV has been working with farmers and our industry partners to create solutions that protect and enhance the environment of which we are stewards.
“Our job is to deliver an animal to New Zealand farmers that stays in the herd, is productive, healthy, and continually improves its environmental footprint.”
As an industry leader, Mr Lee believes CRV has an important role to play in recognising farmers who are making a difference and giving them a voice to influence future generations.
“In our role as a strategic partner of the NZFET, we are looking forward to working with others to strengthen the New Zealand success story as global leaders in sustainable and profitable farming,” he says.
NZFET general manager James Ryan says the BFEA programme helps promote leadership across the primary sector and gives farmers a platform to share their stories with their peers and a wider audience.
“As we look to the future, we’re exploring ways to grow our relationships with our partners across a wider range of programmes.
“CRV is a good-fit for the Trust because it is committed to supporting sustainable farming, socially, economically and with regard to the environment. We are impressed by CRV’s commitment to breeding that can help to reduce the environmental footprint of farming.
“We want to work with organisations that ideally have a network of staff across the country that will support the objectives of the Trust at the grassroots. CRV ticks all those boxes.”