Don’t get left behind! One in ten American companies, and one in four small businesses, are not on social media at all. Why would you want to miss the chance to reach 81 percent of the U.S. population?

Social media marketing increases your exposure and drives traffic to your website, and it doesn’t even have to cost you any money. Forty-eight percent of Americans have interacted with companies on at least one social media channel. Social marketing gives you a chance to bring your brand to life, connect with your clients and leads, and share your successes and unique insights with the world. Make sure to read what NOT to do on social media before you get started. This article is designed for small- to medium-size organizations that are beginning to dabble in social media.