As of 2020, there are an estimated 2.8 billion video gamers across the globe. According to Marketwatch, at over $180 billion in annual sales, video games are a larger industry by revenue than movies and North American sports combined.
The trend has only been accelerated by the recent global pandemic, which forced billions of people into a more than year-long period of isolation. In this time, gaming became both a source of entertainment and socialization.
As Alexandra Sukin and Jeremy Levine explore, many of the games and platforms around gaming that have emerged in the past 10 years are premised on connecting gamers together, rather than keeping them in isolated silos of virtual worlds. So, how is social gaming changing the future of consumer landscapes? Dive in to read more.