The story of HemoCue’s 40th anniversary is a celebration of past achievements and the values that made the company a success: innovation, partnership, caring, accuracy and a drive to make the impossible possible. But it is also an enthusiastic vision of what lies ahead. How the spirit of our founders is alive and well, and how the ideals that shaped us continue to guide our actions and spur new innovations.
The anniversary campaign was launched on the 16th of September which happens to be 40 days prior to the actual anniversary date 26th of October. On that date, HemoCue received it’s first order from Kristianstads Municipal Hospital for a Hb testing device. Now, 40 years later, they are still our customer, using both Glucose and Hb DM instruments.
The design elements of the campaign logotype originates from our cuvette shape that forms part of the figure 4. We are also introducing the colour blue, or should we say re-introducing, as blue was part of HemoCue’s previous brand identity. The logotype merges past with present but also looking forward as we are just getting started.
As indicated, the campaign is built on four values; innovation, partnership, caring and accuracy. Each week leading up to the date, we will launch a subtheme on the anniversary website. We are also publishing social media posts covering past and present stories related to the subtheme. Recently, we had a deep dive into innovation where we learnt that a vacuum cleaner played a vital role in the development of the 301 cuvette. You can read the story on the anniversary website.
The campaign assets developed will be made available from the HemoCue portal during October, unless you have not already received them from you local marketing representative. The focus of the campaign is on the date 26th of October but will continue throughout 2023 and can of course be connected to other campaigns on both global and local levels.
Stay tuned on social media to follow the campaign and save the date 26th of October in you calendar!