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Welcome to Digital Mettle’s inaugural newsletter!

We are excited to introduce this new way to stay connected with all the folks we’ve met along the way. Once per quarter, this newsletter will offer easy-to-understand answers to questions we hear from our clients about how to leverage software innovation for their businesses.

We’d love to hear what you think. Check it out, share with a friend if you like it, and send us a line to let us how we can improve. Have a question for our next newsletter? Let us know!



Is there any solid reason why we wouldn’t use noSQL for what we’re looking to accomplish [large scale B2C mobile-first app]? Going relational versus noSQL is a big decision and we’re being steered to consider noSQL for mobile performance. 

- Michael Worthington, CEO, BrightDoor


Most applications store data, and different database types use different approaches to organize it:

- "Relational" (aka SQL) uses sets of tables like an enormous Excel file with multiple sheets. Information in one sheet may be incomplete and must reference additional information in another "related" sheet to get the whole picture.

- "noSQL" has a couple of different ways to organize, but frequently uses a "document database" which is like a folder filled with Word files. Once you find the right one, all the information you need is contained in one place.

The advertised benefit of noSQL is "scales better". Meaning, an app doesn’t suffer any performance problems if millions of people all use it at the same time.

Current popular thought is to use noSQL for consumer apps, but the decision between SQL and noSQL won't make or break you by itself. We've seen both scale great and we have also seen both fail to scale entirely. How they are used (a thousand tiny decisions during implementation) is much more important to performance than the initial direction.

Employing developers who have researched how to maintain scalability and who take performance into consideration is critical to success, regardless of which data platform you choose.


Partner Corner

The founder of Inveniv, Aaron Mazze, has been Digital Mettle’s close partner and friend since our founding in 2001.  Inveniv’s focus on Commercial Strategy, Marketing & Branding for Life Science companies is the perfect complement to Digital Mettle’s skills in technology implementation and custom software development.  Inveniv is great at giving companies innovative ideas of what they should do to demonstrate new ROI, and Digital Mettle is great at making it happen.

DM In The Community

Digital Mettle Founder Jason Mac Entee has spent most of his free time for the past several months coaching two Odyssey of the Mind teams. Jason’s team of seven 2nd graders presented their play about a Mars Museum with all original props  at the Primary Tournament on February 16.  The team of 6th graders won 2nd place at the Regional Tournament on March 2 and advanced to the State Finals at East Carolina University. This group of enterprising young engineers worked hard for months producing 8 prototype hovercrafts until finally coming up with the one which met the tight design constraints of the OM problem.
Check out a short video of the hovercraft in action!

Where you will find Digital Mettle

Launch Bio- Larger than Life Science
The Chesterfield
701 West Main St.
Durham, NC 27701
First Thursday each month from 4-7pm
Free event, come join us!

B Corps and Sustaining NC
Fullsteam Brewery
April 9, 7-9 pm
It’s free, come join us!

RIoT Accelerator Program Startup Pitch Night
Marbles Kids Museum
April 10, 6-8 pm
It’s free, come join us!

Did you know we have a blog?

Best practices for IT security requires analysis of three key risk factors: Software, IT Infrastructure, and Policies & Processes. Good software security practices shouldn’t be an afterthought.
Read the article > 
General guidelines that can help companies determine whether custom software offers more value than off-the-shelf software.
Read the article >
Complex regulatory landscapes are an issue that routinely impacts software selection, modification and customization in the pharma, biopharma, medical device and diagnostics industries.
Read the article > 
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