In the 90s, a restaurant existed in Port Harcourt called Martinique. Customers loved the place, we remember the excitement then when children had to go there for Sunday lunch. The friend rice in foil brings back sweet memories!
A couple of months ago, we passed right in front of Martinique and the memories of over two decades came in torrents, so unusual from all other times we have passed there. The name is still hanging there, we guess they still operate skeletally, but the building is dilapidated and the Martinique of the 90s is no more, it died in the 2000s.
We spent some moments to think about it, and started remembering several other profitable businesses that went under. Oh, we remember KingFisher back in the days!
What really happened to these brands? We wish more businesses get to document their business stories in books, documentaries, on social media, or any other means. This is a project Mapemond will gladly love to be a part of!
Anyway, while we are not sure about what happened to Martinique, we just wanted to say that African businesses need to take branding more seriously, it gives a business a better chance to last longer, especially if there is a good succession plan to preserve the brand heritage while also innovating and evolving with changing times.
This forms the very core of our work as a brand consulting agency. We would love to support you to build your brand with a global perspective.