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It may seem obvious, but the lure of rapid growth can often cloud your judgment as you make decisions such as expanding product lines, targeting a new segment within your existing market, or entering/creating an entirely new market.

It is crucial to accurately assess your current position — both within the market and from a strictly financial perspective — and the position of competitors before you make any major decisions to grow your company and take on new competition. Ask yourself: are we in a stable position for growth? Do we have the resources to support and sustain expansion? Is this the direction in which we should be expanding? 
Figures sourced from;
Your customers want to buy from you. Great!
But are you encouraging purchases with an easy and convenient payment platform + practices?   

In 1998, the finance industry was shaken up by the debut of PayPal, now one of the largest online payment systems in the world. PayPal's impact was tangible in how it simplified the process for sending payments — for C2B, B2B and C2C payments alike — from the old standard of checks and money orders to a convenient online platform. And this standard was disrupted once again in 2009 with the launch of Venmo, which offered services similar to PayPal but with a stronger focus on mobile. 

The payment industry has seen continuous innovation over the past few decades, and there's no sign of it slowing down now. 

There are more questions a business must be asking now than ever before if it wants to ensure its customers are provided with the easiest and most convenient payment options. Are you offering equally sufficient options for cash and cashless? How easily can customers make mobile payments? Do your customers feel secure making digital payments to you? 

Your payment platform and options can be used as a competitive advantage in the marketplace. Major retailers like Walmart and Best Buy have implemented payment plans that are customer-centric and differentiate them from competitors. And ultimately, if customers find that payment for your product or service is a hassle, they'll find it somewhere else — somewhere that's working to make their life more convenient. 

How you receive payment may not seem like a make or break for your company, but with an increasing number of platforms and practices coming to provide consumers with more options, it is important to stay up to date. If you're interested in taking a deeper look at what payment plans, platforms, and practices may be best for your company, contact

And another one bites the dust. 

Earlier this month, dairy producer Borden Dairy filed for bankruptcy. But this industry leader isn't alone in its financial woes. The announcement from Borden comes less than two months after Dean Foods — the largest dairy producer in the US — filed for bankruptcy, a story
we previously reported on.

Taking a deeper look at the facts surrounding both cases, it's clear that the more direct issues plaguing Borden and Dean were different. But the greater underlying issue was the same: poor risk mitigation. The Dairy Farmers of America reported that milk sales had dropped from $14.7 billion in 2017 to $13.6 billion in 2018; the US has seen a 6% drop in milk consumption since 2015; and milk sales have gone down 18% over the past decade. With all this in mind, dairy producers in the US should have been implementing "safety netting" within their businesses and financial strategies to mitigate the risks of an industry in decline.

If they recognized this risk sooner, could they have focused on developing new uses for their dairy production capacity? Might they
have repositioned in the market to establish a message that better resonated with consumers?

Read more about Dean and Borden's situation

The price is right! ... Right? 

Establishing prices can be a difficult practice for business leaders. Supply and demand drives pricing, so developing a pricing strategy that best responds to the supply and demand of your specific industry is key.
For example, if you're operating in an industry where demand remains fairly high and inelastic, higher pricing is often a successful practice. But when demand becomes more elastic and consumers' demand is more responsive to cost, pricing too high can lead to a decline in sales and leave you with extra capacity. 

You can learn more about pricing strategies and practices
here. And consider: what strategy would work best for your business? 

Imperial Advisory is a financial consulting firm for enterprises and businesses. We provide clients with outsourced-CFO services, conducting & facilitating analyses to help founders, owners & CEOs better understand the financial implications of business decisions. We also consult on strategic and long-term business planning.
Have a question about your business' strategy? Trying to understand the financial impacts of a large upcoming project? Contact us at to see how our outsourced-CFO expertise can help you. 
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