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On a day-to-day basis, you can find our team providing enterprises with high quality financial consultations, leveraging years of experience and expertise to act as a reliable, outsourced-CFO. 

We know that in business, knowledge is power, and that’s exactly what we equip our clients with: knowledge

That’s also why we’ll be popping into your inbox once a month to share the latest industry trends, newsworthy stories and some tips, tricks and advice of our very own.

If you have any questions, comments or topics you want to see covered in next month’s newsletter, or to learn more about what Imperial Advisory can do for your business, contact

“We simply attempt to be fearful when others are greedy and to be greedy only when others are fearful.” – Warren Buffet

So what does this mean for entrepreneurs & business owners? 

The role of the CFO is expanding and taking on an evolved meaning, in large part due to the impact of emerging technological and digital trends. Responsibilities such as risk mitigation, cost control and financial control were once viewed as the central — and often sole — functions of the CFO, but now these tasks are seen as mere table stakes for the role. 

From the perspective of the business owner, there has never been a more critical time to leverage the skills and expertise of an experienced CFO. In 2019, the importance of having access to the insights of a vetted CFO was magnified. The CFO role was expanded on, and professionals holding this title stepped in at their organizations as key decision makers influencing strategy. It will be crucial for founders and small business owners to consider this trend — and how it may impact their businesses — as it grows through 2020. 

Small-business owners are generally experts at their craft, but all too often, they are so involved in making sure the business runs smoothly day to day, that they overlook broader strategic and financial concerns. And while hiring a full-time, in-house CFO may not seem feasible — especially for the record breaking number of startups and small businesses emerging across the country — there are more options now than ever available to founders and owners. Imperial Advisory is a financial advisory firm providing clients with outsourced-CFO services. In this capacity, we participate in long-term business planning — identifying potential risks and opportunities — and providing founders and CEOs with a deeper understanding of the financial implications of their business decisions. We allow companies the benefits of a CFO without having to incur the expenses or extend the resources of hiring one full-time. 

Equipment manufacturer John Deere decided to ramp up their leasing business to combat weak demand. For less money down, farmers can get into a shiny new tractor and pay far less. But in 3 years, an increasing number of leases are going to come offline and flood the used machinery market.

With most of the post-lease liability on the manufacturer's shoulders, John Deere is mortgaging their future for a near term bump in sales today. Their recent quarterly report mentioned that they are experiencing increasing losses on the ultimate sale of financed vehicles, and it looks like they are just digging themselves deeper in this mess.

Read more about John Deere's decision here

The SEC is considering loosening the standards for who can invest in small startups.

But what impact will this have? What happens to buyers? Prices?

Read more about our analysis of the financial implications of the SEC decision


Imperial Advisory is a financial consulting firm for enterprises and businesses. We provide clients with outsourced-CFO services, conducting & facilitating analyses to help founders, owners & CEOs better understand the financial implications of business decisions. We also consult on strategic and long-term business planning.
Have a question about your business' strategy? Trying to understand the financial impacts of a large upcoming project? Contact us at to see how our outsourced-CFO expertise can help you. 
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