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Design, Decoded.

Hi... 

Firstly, thank you for your patience. I apologize for skipping last week but I was settling into my new role as editorial director of Create + Cultivate. I'm incredibly excited to join the team of such an inspiring company. I've already moderated a few of their panels (SXSW and the Chicago Summit) and admired their CEO, Jaclyn Johnson from afar so I'm looking forward to being apart of their next growth phase and continuing their mission "to create and cultivate the career of your dreams." There are a lot of incredible things in the works so stay tuned. 

After a recent poll on my Instagram, it seems many of you are also very interested in hearing about my beauty selects and advice. So, I'm going to start sending a bi-weekly beauty newsletter—one week will be design, the next will be beauty.  I've already got a few things in the works for the beauty NL but please @me if you have any topics or questions you'd like me to cover or brands you want me to review.  

For the designer spotlight this week, I'm featuring fellow Aussie now NY-based interior talent, Tali Roth. She worked closely with me on my L.A. apartment makeover and I'm constantly inspired by her work. It's a very cool modern fusion with plenty of vintage but she's not afraid of throwing some IKEA into the mix too—she swears by this staple. I can't wait for the reveal of her latest project founder of Away, Jen Rubio's Tribeca home—from the sneak peeks it is going to be a stunner.

I had a pinch-me moment this week when I was invited to Kelly Wearstler's Malibu beach house for the soft launch of the Proper Hotel Santa Monica which she designed. The hotel opens this week and from the photos, it will be another striking project for Wearstler's enviable design portfolio. I'm including a few shots from my visit below. 

Lastly, the awe-inspiring Tasya Van Ree came over this weekend to photograph me for her Intergalactic Girl's Club movement. I've idolized the L.A. based artist for years so having her shoot me in my home is an experience I will cherish, always. Here's to women supporting women. Scroll ahead to see the photos. 

As always, if you have someone you'd like me to feature, a new Instagram account, brand or designer I should be aware of, please email me: sachastrebe@gmail.com

Kindest,
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  • This week, I was asked by Shelby Wax of Lonny why being extra in your home is a good thing. Thanks for including our living room.
     
  • As a devout listener of the Goop podcast—the Elizabeth Gilbert episode is a must-listen—I've become a big fan of their chief content officer, Elise Loehnen. Her family home was featured in Jenni Kayne's Rip & Tan this month along with a compelling interview. As someone who is always looking to improve, I really loved her answer to what makes a good leader—"if you’re not willing to roll up your sleeves with everyone else, you can’t really call yourself a leader—I don’t care how much experience you might have, or the dues you might have paid early in your career."

  • Margot Robbie answered 73 questions for Vogue this week but it was the cute shabby chic shack in the background that really stole our attention. House Beautiful reported it as Robbie's own home but it is, in fact, the 1924 Venice home by @stone_cold_fox designer @cyd_morris called The Foxalow. Turns out she is now taking on interior design clients too.  
     
  • I'm really into podcasts (like really) and I just stumbled upon a new one that I wanted to share. It's called TDF Talks by The Design Files (Australia's most popular design blog) and I am really enjoying the conversations between design leaders from Down Under. As a girl who loves fashion magazines (aspired to work at one for years) and is saddened to see their decline, I really enjoyed this conversation between the former ELLE Australia editor-in-chief, Justine Cullen. There are so many good ones though, including an inspiring chat with the founder of Keep Cup
     
  • I often look to Garance Doré for beautiful tours and fell in love with the home of Mariam Naficy, CEO of Minted. It's airy and light, and of course, just brimming with art. The abstract piece in her bedroom is sensational as is the living room. 
DESIGNER SPOTLIGHT WITH TALI ROTH

Tell us a little about yourself and your business? What makes it unique?

I am from Melbourne, Australia and moved here within days of graduating from interior design school. When I arrived in the states I quickly realized that I didn't want the traditional firm experience and essentially started operating solo through my own LLC Tali Roth Designs and under the umbrella of Homepolish. I think what makes me unique is my light-hearted approach to design as well as my ability to combine the super high end with the accessible. It makes my designs approachable for people. I broke away from Homepoilish last year and am completely on my own now.

What motivates you to keep going?

Simple, I love what I do. I love creating something new. I love, love, love design, always have and always will. As long as I manage stress levels within my business I will continue in this field for many, many years to come.

What holds you back from pursuing your dreams?

Hmmmm...I am living my dream job, to be honest. The only thing that holds me back is the stage of life I am in with little kids and child rearing but such is life and I am blessed to be able to have both things and to be making it work (well today at least.)

Favorite piece in your house and why?

This is way too hard! I am going to have to name more than one. I love all the pieces in my dining room—the light, the table, and the chairs. The light is the Synapse from Apparatus; the table I designed and had made, and the chairs are vintage from 1st Dibs by Rudolf Wolf. I love these sconces in the living room from Baxter of Italy designed by Pietro Russo and the gallery wall of all my collected pieces.

Favorite place in your house and why?

I think it's sitting on my newly upholstered mohair sofa and staring at the gallery wall. It doesn't get old.

What does your home say about you?

My home says I value comfort but I also value aesthetics. It also seems to tell people that they aren't allowed to touch anything haha (I am trying to work on that vibe by the way). It says I like stories and I love, love collecting beautiful things. I like organized chaos.

What do you think about when decorating and why?

I think about the client, their needs, their lifestyle. It's so personal. I have clients who have multiple kids but are cool to do a white linen sofa and then clients who would only do a stain-proof fabric. I think about how the space is being used and then try and incorporate opposing colors, textures and shapes so that the space feels balanced and interesting.

Favorite affordable home décor/furniture store/s?

I think CB2 always has something great. 

Favorite place to buy furniture/décor for your home and clients? Both online and instore. Let us in on your secrets!

1st Dibs is my number one. I love, love, love it. I would say the Future Perfect is next on the list for me. Roman and Williams Guild in Tribeca is pretty special. BBDW, Monc XIII is amazing although I don't buy a lot from there. I LOVE Chairish as well.

Favorite place to travel for furniture/design? Why?

Paris flea market. Could pitch a tent and live there. I just love vintage furniture and find the whole process of searching for it is inspirational.

What is your design motto/mantra/philosophy?

"The details are not the details. They make the design."—Charles Eames. The littlest details matter to me. I also think the following is true; "If the client loves it then it should be in the space."

Name your top 3 design IG accounts and why?

Gonna give you four! You can choose;

@moncxiii — it's a retail store but their inspiration is always spot on for me.

@sketchfortytwo — a photographer and ID. I adore her work and think she's always ahead of the ball.

@archdigest — isn't it obvious? I love every single thing they post and love how different it is from my own personal style post of the time.

@tamsinjohnson — she's just so so good. Love her eye for vintage furniture.

MY VISIT TO KELLY WEARSTLER'S MALIBU BEACH HOUSE

I dream of owning this Soriana sofa by Tobia and Afra Scarpa for Cassina. Kelly's living room had the sofa with the matching armchairs, so yes, of course, I had to take a seat and be photographed on this iconic design. The entire home is 100% art, and as my friend, Jillian says "blonde on blonde." It was a total dream. Scroll down to see some of the photos from the night in celebration of her new Proper Hotel Santa Monica launch, and head to my Instagram for more including a video.






Photos: Sacha Strebe 
A MORNING AT HOME WITH TASYA VAN REE FOR INTERGALACTIC GIRL'S CLUB

I was so honored to have Tasya Van Ree visit me at home for a special feature on her Intergalactic Girl's Club—a brand that champions and elevates women in every field from the arts to pop culture and everywhere in between. I really love these photos, which is rare for me to say about photos of myself, but I always find it so interesting to view myself through someone else's eyes/lens. It's left me feeling incredibly inspired. Thank you, Tasya. 







Head over to Intergalactic Girl's Club to see more!
Thank you for reading this all the way to the end! If you have any industry news, brand updates, new product launches, or stories you'd like to share or see featured, please email me: sachastrebe@gmail.com

Images of the living room and coffee table in my apartment are photographed by Jenna Peffley
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