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Design, Decoded.

hello stylexicon family!

I know, I know... it's been a while between emails but a global pandemic put a pin in things (understandably!) and I haven't been creatively inspired for a long time. But, I'm back with some exciting updates. 

First of all, I recently my down my pen as Senior Editorial Director at Create & Cultivate to pursue my own path and ultimately return to my love of design. I am beyond grateful for my time at C&C and love everything they're building over there, but if there's one silver lining from this pandemic it's the creative shift it has triggered in all of us. I have felt it coming for a while but didn't have the confidence to take the leap. The timing just feels right now and I'm not alone. So many mutual friends are also leaving full-time roles to embark on their own and seek out the myriad of passions and desires that fill them up.

I'm excited to be working closely with the incredible Camille Styles, Athena Calderone of Eye Swoon, and Angela Tafoya at Lonny doing what I do best: making stories come to life. Storytelling is really at the heart of everything I do whether it’s in the literal sense of putting words down on a page or it’s in the physical realm of telling stories through design.

Evoking this new story through design was my goal with the recent update of our LA apartment. I wanted to create a space that truly reflected who we are now and our relationship with each other that has really deepened and blossomed in quarantine. This period has been very challenging but I am also incredibly grateful for the awakening, the learning, the opportunity for self-reflection, and ultimately growth. 

I'm so excited to share the redesign with you below as featured on Bed Threads because I think you'll agree it's a complete transformation from when I first shot it for MyDomaine. Let me know what you think!

As always, if you have someone you'd like me to feature, a new Instagram account, brand, or designer I should be aware of, please email me:

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Step Inside My L.A. Apartment
(excerpt from Bed Threads Journal)

There’s a little bit of everything in Sacha Strebe’s Los Angeles home. The apartment, in the trendy neighborhood of Silverlake in the city’s east, is a glorious mix of all of Strebe and her husband’s individual tastes. There’s a little California cool (Mid Century Modern chairs, crystals galore), a little of the relaxed, beachy Australian vibe (pale wood, lots of greenery), and there’s even a touch of Europe – courtesy of an antique painting in a stunning gilt frame, Diptyque candles and one big, show-stopping stone column in the bedroom.

“We are travelers at heart,” says Strebe, the former editorial director at interiors website MyDomaine and Create & Cultivate, now editorial director and creative consultant for several businesses. The Australian-born Strebe met her husband while backpacking in Nice almost 20 years ago, and together they’ve brought that love of adventure all the way from Melbourne, where they were previously based, to their current home in Los Angeles. “I really wanted to bring that European sentiment into the space, too,” she says. “Who wouldn’t want to feel like they’re in Italy while they’re working from home in Los Angeles?”

Hi Sacha! This series is called The Makers. What is it that you make?

I’m in the business of making stories come to life. Storytelling is really at the heart of everything I do whether it’s in the literal sense of putting words down on a page or it’s in the physical realm telling stories through design.

How does the act of “making” relate to your personality and who you are?

I am a recovering perfectionist, well at least, that’s what I tell myself anyway. My personality is generally optimist leaning, but that silver lining mentality ends when it comes to the act of “making.” I like to have control and the creative process is the act of relinquishing that control or the end result will feel stifled and posed, not natural and organic.

I love the creative process, but it can be painful and torturous to get to the beautiful images you see or compilation of words you read. The part you're not exposed to is the personal anguish, turmoil, and insane pressure most creatives experience in their quest for beauty. It’s not an easy path. I go through several emotional stages before a story is complete, an interior is designed, or a creative project is finalized. It starts off with excitement and hope which quickly turns into fear and distress.

It’s very normal for me to experience an “I’m a failure” moment or “why am I even doing this?” right before I have a creative breakthrough which then leads me to the final emotion of overall elation and pride for the end result. It’s a crazy ride but I do it over and over and over again. I guess I’m a glutton for punishment, haha.


To see the full home tour and read my interview, visit

My Top 5 Clicks of the Week
  • I had the pleasure of writing the latest Room Swoon for Athena's site, Eye Swoon and I pretty much want to add all of the items to my virtual cart to recreate her Amagansett bookshelf cubbies at home. You're welcome!
  • I put so much of my soul into answering the interview questions for the Bed Threads home tour reveal of my apartment. Let me know which room you love the most! 
  • Camille Styles has also been renovating her home and I love her refined, modern approach this time around. I wrote this story so you can shop her minimal bookshelf (anyone noticing a theme here? haha). 
  • My first original home tour feature for Lonny went live this week too. Don't miss this awe-inspiring, bright, and playful artist's home—it's a visual feast. 
  • This isn't design but since we're all feeling cozy at home with the onset of fall I feel like this story I wrote on the best healthy soups to make is appropriate to share. Yum! 
Shop My Home Tour
Thank you for reading this all the way to the end! If you have any industry news, brand updates, new product launches, or stories you'd like to share or see featured, please email me:

A note to my new subscribers, this newsletter is actually a 2-for-1. Stylexicon is all about design and interiors, then it switches to Skinlexicon which is all about beauty and skincare. The newsletter actually started as Stylexicon because I needed a space to talk about design after leaving my role as editorial director at MyDomaine. But after numerous requests for skincare advice from my friends and online community, Skinlexicon was born. So, now there are two! 

Home tour photographed by Jenna Peffley and styled by Brady Tolbert
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