Coming Soon: Week of 3/28
Can't wait for the full report? Here are some highlights!
The full report will be released during Shoptalk next week...be on the lookout!
Continued Shift to e-Commerce
Consumers are still shifting online for grocery shopping, with just 33% saying they will shop only in-store over the next 6 months. 42% of consumers said they will mix in-store with online, and a quarter of consumers plan to shop only online for their groceries.
33% - Shop In-Store Only 42% - Mix of In-Store and Online 25% - Shop Online Only
Personal Economic Outlook is Still Generally Positive
Overall consumers are still feeling positive about their own economic situations, despite inflation and rising prices. Almost 60% feel good or very good about their economic situation. Almost 40% also feel like their personal economic situation will get better in the next 6 months!
38% - Very Good 21% - Good 33% - Bad 8% - Very Bad
Coupons & Discounts are Important!
When asked how important coupons and discounts are to the shopping experience, 70% of consumers said that they are very important or important to them. 37% of consumers use coupons frequently, meaning every time they shop!
40% - Very Important 30% - Important 20% - Slightly Important 10% - Not Very Important
Source: Online Survey, 600 US based respondents surveyed March 2022