October 2021
Don't Get Spooked:
How to Win CPG Halloween Sales

Halloween is a big deal in the CPG world, and it got pretty scary last year. As we faced the COVID-19 pandemic, traditional trick-or-treating, Halloween parties, and fall festivals got canceled, and only 49% of households still passed out candy. It’s no surprise that CPG brands were left spooked, wondering what this Halloween might have in store. Luckily, signs point to a pretty sweet Halloween for both brands and retailers, with more than 80% of people planning to celebrate this year. 

It's not too late to reach Halloween shoppers online. Read our latest blog post for tips on how CPG brands can successfully reach consumers online by providing inspiration. 
Thanksgiving-Themed Inspiration
Speaking of providing inspiration around the holidays, it's not too late to start thinking about Thanksgiving. We all know that COVID-19 has changed the way people celebrate Thanksgiving, and we expect that consumers this year will gravitate towards a more simple meal. This Click2Cart example is sure to help simplify any Thanksgiving feast! 

Click here or click on the demo ad below to add all of the ingredients of this Classic Green Bean Casserole to your Target cart.
Using Click2Cart and Shopper's Choice Links
in Facebook Posts 
Are you using SmartCommerce Click2Cart and Shopper's Choice links in your Facebook posts? It is a great way to drive products into retailers' carts with ZERO added advertising costs! All you need to do is paste the URL in your post with a call to action (i.e. Click to add SmartClean to your favorite cart at:
New SmartCommerce Retailer Partners
We are actively bringing on new retail partners each month. Please visit our current retailer list located within SmartHub. In September and October, we added the following retailers: Eataly Powered by Instacart - Canada (Local, Confirm to Cart), Amazon Dia - Spain (Local, WTB), Cora - France (Local, WTB), Bashas Powered by Instacart - US (Local, Confirm to Cart), Gelson's Powered by Instacart- US (Local, Confirm to Cart), Vallarta Supermarkets Powered by Instacart - US (Local, Confirm to Cart), Voila - Canada (National, WTB), Pet Meds - USA (National, Where to Buy), Loblaw - Canada (National, WTB), Shopper's Drug Mart (National WTB).
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SmartBites is a monthly newsletter by SmartCommerce that was created to inform, engage, and entertain the CPG community on topics and trends related to CPG eCommerce. 
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