The Big Game - Commercials Poll, Presidential Snacking, and more!
The Big Game - Commercials Poll
We'd love your thoughts on the Big Game this year! Click here to take a quick survey or click on the button right below!
The Big Game is not just about the football game itself. It is also about all the great commercials! Everyone loves to watch the Big Game for its commercials.
Ad Age stated that “NBC announced on Feb 3rd that it was officially sold out of commercial time, with 30-seconds of air time fetching as much as $7 million in some instances.”
There will be an estimated “117 million viewers” watching!*
“An in-home eye-tracking study Facebook IQ commissioned in the US revealed that 94% of participants kept a smartphone on hand while watching TV, making mobile nearly as common a TV companion as a remote control. The results also showed that viewers focused on the TV screen just 53% of the time, and one of the top reasons they looked away was to use their smartphones. Facebook data suggests that multi-screening often occurs during TV ad breaks.”**
Wondering how many people would scan this, if they saw it during the commercial?
Unable to scan QR code? Clickhere to view the link.
* The viewership projection comes from data analytics firm PredictHQ
Since many of the brands we support are in the food and snack arena, for this President’s Day holiday, we thought it would be fun to shine a little light on some of our previous president’s favorite snacks/foods. According to Business Insider, “The recorded favorites of each president seem to stem from choices made by first ladies, food trends at the time, and comfort food to stay consistent through a rocky administration.”*
Below is a timeline including some of our favorite picks:
Top 10 Favorite President's Snacks, Foods or Drinks
Click the sample ad mockup below to cart a breakfast bundle at Target or click here!
We are actively bringing on new retail partners each month, so please visit our current retailer list located within SmartHub. This month we have added the following retailers: Éxito - Colombia (Local, WTB), Rens Pet Depot (Global, WTB), Food City powered by Instacart (Local, Click to Cart), Chronodrive - France (Local, WTB), Rewe - Germany (Local, WTB), Grocery Outlet powered by Instacart (Local, Confirm to Cart), and Petsmart- Canada (National, WTB).
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SmartBites is a monthly newsletter by SmartCommerce that was created to inform, engage, and entertain the CPG community on topics and trends related to CPG eCommerce.