A new white paper on pandemic snacking and a St. Patrick's Day treat that everyone will love
PANDEMIC SNACKING TRENDS
MARCH 2021 REPORT
It's been a challenging year amidst the pandemic for consumers, brands, and brick-and-mortar retail. To no surprise, e-commerce sales rapidly soared as the demand for household pantry staples, products with longer shelf lives, and healthy foods dramatically increased as shoppers made fewer trips to the grocery store.
This change in consumer buying behavior impacted supply chains and shifted how brands could meet consumer needs. Pantry staple categories saw exponential growth, and other categories like snacks and confectionery faced challenges due to a reduction in impulse purchases and consumers' need for variety. How can snack and confectionery brands increase purchase conversion and capture market share when online consumer shopping is at an all-time high? Learn more in our latest report with our incredible partner, Brandshare!
LOOKING FOR SOME ST. PATRICK'S DAY INSPIRATION?
Check out this fun Pinterest example of a Lucky Charms Leprechaun Rainbow Layer Cake. By including a Click2Cart SmartLink in a Pinterest post, you make it simple for consumers to cart the "must have" ingredients for any recipe. We’ve found that you get the most carting when you limit the carting bundle to the key items – and the ones the shopper is least likely to have on hand.