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January 2020
4 THINGS CPG MARKETERS SHOULD LEAVE IN 2020
(AND 4 TO TAKE INTO 2021)

We hope that everyone's year is off to a great start! As we leave 2020 in the rearview mirror (and what a year to leave behind), we've started thinking about what we want to take and what might be best to leave behind (starting with COVID-19, please!). Those of us in the business of making and marketing CPG products may benefit from some selective culling of business thinking, habits and practices that worked before 2020 but may not meet the needs of 2021 and beyond.

Our CEO, Jennifer Silverberg, shared a few things with Consumer Goods Technology that may be worth dropping and others that might make sense to pick up in 2021.

PREDICTIONS FOR 2021- FROM INDUSTRY LEADERS 

Last month, we asked CPG industry leaders from top brands and agencies what they thought the new year might have in store (thank you if you participated!). We shared some of our favorite, and representative responses, in our recent blog post.

The overwhelming message is that CPG/e-commerce budgets will continue to grow and that BOPIS/curbside/delivery isn't going anywhere in 2021. It was also beautiful to see the gifts of COVID-19 in business growth, free time, and valuing the things that many hadn't realized they had been taking for granted. 

NEW YEAR, NEW SNACKS

If you're anything like us, you get tired of eating the same snacks all the time. The new year is the perfect time to try out some new snacks! Here's one of our favorites:

CLICK HERE or click the ad below to add these Clif Builders bars to your Walmart cart.
 
 
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