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In case you missed it: 
The New Rules of meCommerce
presented by our CEO Jennifer Silverberg
at the Firstmovr CATx eCommerce Growth Summit for Health and Beauty
SmartCommerce CEO Jennifer Silverberg recently spoke at the interactive web series, which gathered industry experts and retail thought leaders to inspire attendees with eCommerce growth ideas.

Three New Rules for eCommerce
  • Consumer mindset is key: The impact of world events is top-of-mind for everyone. 1 in 3 adults report feeling depressed or anxious. Nearly half of all adults feel the government and the media are divisive forces in our society. And almost 60% of LGBTQ youth feel “under attack” “a lot” in America.  Keeping in mind the reality of where consumers are nowadays will drive smart marketers to create ad campaigns sensitive to those struggles and that speak to those pain points.
  • Convenience is king: Consumers want what they want, when and how they want it. They're seeking shopping experiences that are immediate, convenient, and easy. Now, the store is wherever the consumer is, thanks to round-the-clock connectivity that often leads to passive shopping. 
  • Product discovery can be anywhere: Every digital touchpoint can trigger an impulse buy.  Smart brands are utilizing influencer marketing, social platforms, livestream shopping, and other methods to put the consumer at the center of the product discovery experience – meeting them where they are, at the moment of inspiration, via shoppable media.
What do you think? Have you seen these shifts in your industry as well? Check out the other great insights from this talk on our blog and share your experience with us!

Coming Soon: AdWeek Commerce Week
is July 26-28, 2022

SmartCommerce is proud to be the official Insights Partner at AdWeek’s 2022 Commerce Week! We'll be polling those in attendance about the latest and greatest trends in marketing, plus sharing those insights out with you in our survey report later this summer. 

Mark your calendars for July 26-28, 2022 for this live hybrid event in NYC.  For those who can’t make it to the Big Apple, there’s a Virtual Pass option that will give you access to all the content plus allow for one year on-demand access. Click here for more information.

Get Inspired for Future Campaigns!

Summer’s in full swing, which means it’s always a good idea to promote products for summertime well-being. Click here or on the demo ad to drop a Summer Fun Skincare bundle into your favorite cart!

Welcome to Pointers - a new section in SmartBites where we ask our team members to share their top tips for everything SmartCommerce: Click2Cart, Shopper’s Choice, SmartSuite, and more!

“Make your consumers' lives easier by showcasing your products being enjoyed in real life occasions in your ads! That will inspire them to try those products in their own lives.  Plus, adding a CTA encouraging 1-click to drive them all to a retailer’s cart makes shopping even easier!”
—Haley Rubin, Senior Vice President, Client Success

"Don't be afraid to ask for help! And give us as much information as possible - it makes our job (and yours) easier!"
—Bethany Lane, Data Operations Agency Manager 


Retailer Update

We are actively bringing on new retail partners each month, so please visit our current retailer list located within SmartHub. This month we have added the following retailers: 

  • Whole Foods Market - USA (Local, WTB)
  • Blain's Farm and Fleet - USA (National, WTB)
  • Tractor Supply - USA (National, WTB) 
  • Claire's - USA (National, WTB)
  • Macy's - USA (National, WTB)
  • Reserve Bar - USA (Local, WTB)
  • Massimo Zanetti - USA (National, Direct to cart)
  • Segafredo Zanetti - USA (National, Direct to cart)
  • Knuspr - Germany (Local, WTB)
  • AT&T - USA (National, WTB)
  • Martins Powered by Instacart - USA (Local, Confirm to Cart)
  • Gary’s Wine - USA (Local, WTB)
  • Spec’s Powered by Instacart - USA (Local, Confirm to Cart)
  • Stew Leonards Wines Powered by Instacart - USA (Local, Confirm to Cart)
  • United Supermarkets Powered by Instacart - USA (Local, Confirm to Cart)
  • Binny's Beverage Depot Powered by Instacart - USA (Local, Confirm to Cart)
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