View this email in your browser

Dear Reader,

I am very proud to present you the latest edition of the Union Investment - Global Retail Attractiveness Index (GRAI).


The latest issue of the Union Investment - Global Retail Attractiveness Index (GRAI) is ready for you. Union Investment’s Global Retail Attractiveness Index measures the attractiveness of retail markets across a total of 20 countries in Europe, North America and the Asia-Pacific region.

GRAI was developed by Union Investment, GfK and ACROSS. I hope you enjoy reading this exciting report.

Yours sincerely,

Reinhard Winiwarter,

Publisher ACROSS Magazine


Global Retail Attractiveness Index (GRAI)

Europe’s retail markets emerging from crisis: Retail Attractiveness Index (GRAI) shows clear signs of recovery 

  • Attractiveness Index for 15 European countries reaches three-year high 

  • Germany, Czech Republic and Poland are new top trio in index

  • Sharpest rise in Spain

European retail markets turned the corner in the third quarter of 2021. The Retail Attractiveness Index, which is compiled jointly by Union Investment and GfK and measures the attractiveness of the 15 most important retail markets in Europe, recovered significantly in the second and third quarters of 2021, climbing to 113 points. That figure is 14 points above the prior-year period and represents a three-year high for the retail index in Europe. The previous peak was 115 points, recorded in the third quarter of 2018. By the second quarter of 2020, the retail index had fallen to 89 points, its lowest level to date. It then flatlined at a below-average level up to and including the first quarter of 2021. A figure above 100 points indicates an above-average reading.

“The strong increase now measured shows that we’ve left the challenging lockdown times behind us, and that both consumers and retailers now have a much more positive outlook,” said Olaf Janßen, head of Real Estate Research at Union Investment.

Returning optimism is reflected in the index’s two sentiment readings. Consumer sentiment and retail sentiment both increased by 21 points over the course of the year, taking them back into above-average territory at 109 and 110 points, respectively. The labor market continued to be a source of major support in the third quarter (120 points; minus five points), as did retail sales (117 points; plus five points)... more »


Global Retail Attractiveness Index (GRAI)



I would be very happy to talk with you about all the benefits of cooperating with ACROSS for your successful international B2B communication.


Please send an e-mail to or call 
+43 1 533 32 60-80.

Reinhard Winiwarter, Publisher and Managing Partner ACROSS Magazine
ACROSS Medien- und Verlags GmbH
1010 Vienna, Austria
Ebendorferstrasse 3/10
Phone: +43 1 533 32 60-0
Fax: +43 1 533 32 60 80-10 
Copyright © 2021 ACROSS, All rights reserved. 

Want to change how you receive these emails?
You can unsubscribe from this list.