Why your business needs to invest in a quality copywriter
You’ve probably heard of the word before, but don’t know what it means or why it’s important to your business.
Copywriting is essentially writing persuasive content that gets the reader to sit up and take action.
Take for example let’s say that you are launching a new high street retail business.
First of all you need to advertise the new venture.
You could do this by putting up a banner or posters in your shop front and by printing pamphlets and flyers to hand out in the street or mail drop.
That’s not to mention promotional deals including gift certificates and coupons.
Then there’s advertising the business on your website including blogs, newsletters, white papers and social media links.
But at the end of the day first and foremost you’re a business owner, not a trained writer and you have one hundred and one other things that need your immediate attention.
Despite saving you money in the short term by doing it yourself, it can actually lose you money and customers in the long run if it’s badly written and poorly presented.
Essentially you need copywriting for:
- Email marketing campaigns
- Website copy
- About pages/biographies
- Blog posts
- Article submissions/white papers
- Social media
- Case studies
- Information products
- Curriculum for new coaching programmes
- Sales pages
- Opt-in offers
Let’s look at the five main reasons why you need to invest in a quality copywriter:
1) You don’t have the time to write or you can’t articulate your key message
You’ve got some great ideas in your head, but you are either so busy you don’t have time to write them down or you don’t know how to commit them to paper.
That’s why it’s vital to hire a copywriter who can do that for you and bring your ideas to life and help you get the best return.
It’ll also give you more time to focus on the bigger issues that you have to deal with and will give you peace of mind that a professional is doing a top quality job for you.
2) Reach and communicate with your audience in a way that can understand and relate to
How do you make a success of your business and win and retain customers on a regular basis?
By getting your message across effectively to your target audience using an exciting and engaging tone and writing style that will capture their imagination.
That’s what a quality copywriter can help you to achieve by presenting the unique selling points of your brand in a digestible format.
3) They will create actionable content
Well-written content will elicit a certain response from your reader, whether that be to buy, share, keep on reading or sign up for your email newsletter.
In order to get your audience actively engaged with your message you need to give them a specific call to action.
A skilled copywriter can do that by using creative and well-worded content that draws the reader in from the first word to the last.
4) Well-written content can increase your sales
Ultimately what you want is to achieve is to turn all your advertising and promotional efforts in sales.
By appealing to the reader’s emotions and sensitivities in the right way you can prompt them to buy your product or service.
That’s why you need a professional copywriter who can create the perfect sales pitch that will deliver a high return on your investment.
5) SEO friendly content that will drive traffic to your website
SEO or search engine optimisation, when done well, ensures that your content appears in search engines and ranks highly for certain target keywords.
Any copywriter worth their salt has the ability to use such keywords in blog posts, front-page copy, headlines and everything in between.
Over time when used effectively this will help rank you higher for the keywords that will help give your business a more prominent presence online.
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