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Peripatetic Perch

A wise-eyed view of the world
 

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In the 04/06/21 edition:
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Excerpts:
 
 

Protected: Monsoon Reading During the Pandemic

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Some Thoughts on Brand Valuations

In a recent blog post, I had written that a necessary, even if not very engaging, part of building a brand is how it is valued. And I had promised to share some of my initial thoughts on the subject. As a writer in the advertising and brand communications industry who also happens to be… Continue reading Some Thoughts on Brand Valuations


 




 
 

Writings on The Wall #20: Calamity

Living through a raging pandemic as we are in India, we don’t need a bigger calamity in our lives. But we witnessed one briefly this past week, as Cyclone Tauktae stormed through Goa and along the entire western coastline of India. With the first thunder and lightning power went out, plunging us in darkness for… Continue reading Writings on The Wall #20: Calamity


 




 
 

Reading Russell During the Pandemic

In recent days, we in India have been witnessing people throwing caution to the winds, in the name of religious fervour. This, even as the Covid-19 pandemic ravages the country, with the discovery of a new, highly transmissible variant first found in India, the B.1.617. Whether it is the Maha Kumbh Mela, or the celebration… Continue reading Reading Russell During the Pandemic


 




 
 

Ovid in the Time of Covid: Self-absorption

As the Covid pandemic rages in India, one cannot help but think of how our leaders were gloating over having controlled the pandemic just a few months ago. In many other countries too, populist leaders – especially strongmen – were either in complete denial over the virus and contagion, or else were too absorbed in… Continue reading Ovid in the Time of Covid: Self-absorption


 




 
 

Why Global Cooperation Is Fraying

Over a year ago, when the Covid-19 pandemic which started in Wuhan, China, spread around the world, there were accusations targeted at China by the US and China retaliated with its own allegations. When all the accusations and counter-accusations had died down, countries began to close down their economies to focus on containing the spread… Continue reading Why Global Cooperation Is Fraying


 




 
 

Testing Democracy in a Pandemic

The surging numbers of fresh Covid cases in India makes for grim reading, day after day. The daily hunt for hospitals, oxygen, ambulances, even cremation ground space is simply heart-rending. It seems that our cities have turned into funeral pyres, with not enough space to even cremate or bury their dead. If times weren’t already… Continue reading Testing Democracy in a Pandemic


 





 

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Geeta Sundaram, First Floor, Virginia Apartments, 
Airport Road, Chicalim, Vasco da Gama, Goa - 403711, India

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