Copy
29th July 2022

Amazon Books "The reading feeling awaits": Amazon Books is encouraging people to put down their phones to scroll through social media and pick up a book to let their imaginations come alive. The global film uses a range of mixed media such as puppetry and animation to celebrate books as a "foundation of culture". Social and out-of-home iterations were created by almost 20 illustrators for assets that pair simple photography with images showing thoughts jumping off the page. (Source:CampaignLive 2022)

Doritos and Just Eat help fans celebrate at the Uefa Women’s Euro 2022 Fan Festival: Trafalgar Square has been taken over by various brands this week to celebrate the Uefa Women’s Euro 2022.The London Fan Festival kicked off on 23 July and will be blowing the whistle on 31 July, the day of the tournament’s final. Doritos, Just Eat, Lego, Volkswagen and Visa are some of the brands helping fans celebrate at the event, with each business showcasing some interactive activations. Just Eat’s stand invites football fans to take part in their very own action shots in the comfort of its vibrant orange living room. Fans are instructed to climb on top of the Just Eat sofa and dive onto the crash mat below while attempting to kick a football flying towards them for a fun photo opportunity. Participants can also win some prizes, from tote bags and picnic blankets to tickets to the final. Visitors can also venture inside the Doritos stand, where they can enter a competition to win a bespoke limited-edition football shirt, with only seven available to win a day. All fans have to do is what they do best, record a video giving their best chant, goal celebration or stadium wave.Fans are encouraged to share the video on social media in order to enter the competition, where they can then take part in a lucky dip for the unique T-shirt.The Just Eat and Doritos stands were delivered by experiential agency TRO and sport and entertainment agency Fuse. (Source: CampaignLive 2022)

McDonald's rolls out loyalty scheme across the UK: McDonald’s has today launched its MyMcDonald’s Rewards loyalty programme across the UK, following a trial period started earlier this year.The scheme is available via the MyMcDonald’s app and enables customers to  earn points from each order, which can then be exchanged for menu items.Customers will earn 100 points for every £1 they spend and can unlock different prizes based on the number of points they accumulate. New sign-ups will receive a free Cheeseburger or Vegetable Deluxe, as well as 1,500 bonus points on their first order. Rewards start at 1,500 points, which customers will hit after spending £15. The initial rewards tier includes a mini McFlurry, a hash brown, small fries, side salad or regular coffee. App users can also save up additional points to unlock bigger prizes. For 2,500 points customers can claim items including a Double Cheeseburger, Bacon Mayo Chicken or Vegetable Deluxe, while 4,000 points could earn them an even larger reward such as a Big Mac, six Chicken McNuggets or a premium salad. McDonald’s is also giving customers the option to donate their points to BBC’s Children in Need. Points will be converted to a cash donation, with 1,500 points valued at £1.50, 2,500 points becoming £2.50 and 4,000 points converted to £4. (Source: MarketingWeek 2022)

Spotify opens greasy spoon in Shoreditch: Spotify has created its very own greasy spoon cafe in Shoreditch – aptly named “Greasy Tunes” – with the aim of bringing fans and creators closer together. “Greasy Tunes”, has been offering fans the chance to meet their favourite artists as well as try some tasty British comfort food. While music lovers indulged in a fry-up or bacon sarnie, they could also check out the interviews, parties, talks and performances from established musicians, rising stars, songwriters and podcasters. Guests received a “Greasy Tunes” playlist after venturing inside the cafe, which also showed artwork by up-and-coming illustrators and painters through an exhibition on the walls. During the day, fans were able to hang out with some famous UK podcasters including The Receipts, ShxtsNGigs, The Fellas and JaackMaate’s Happy Hour. There was a songwriter session with Spotify’s Noteable team and singer/songwriter Dylan alongside a stripped-back acoustic performance by ENNY. Later in the evening, the cafe showed exclusive performances from Thomas Headon, ArrDee and ShaSimone, among others.(Source:CampaignLive2022)

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