8th July 2022

New prize categories unveiled for Campaign Ad Net Zero Awards: Two new prizes have been launched for the inaugural Campaign Ad Net Zero Awards, focusing on international environmentally driven ads and sustainable working within UK advertising and media companies. The new awards scheme, run by Campaign and the industry’s Ad Net Zero initiative, was set up earlier this year, primarily to recognise work from across the UK advertising industry in promoting more sustainable ways of living. It is open to the whole sector – including advertisers, ad and media agencies, media and tech owners  – with the ultimate aim of accelerating the offsetting of carbon emissions and to create a net zero economy by 2030. The two new categories, the International prize and the Sustainability Best Practice Award, have been unveiled ahead of the 14 July early bird deadline for applications. The International category has been created following the announcement that the UK's Ad Net Zero initiative will be rolled out internationally. It will be open to campaigns that have been delivered in international markets, created by either a UK-based company or one from another part of the world. (Source:CampaignLive 2022)

Beauty Pie opens ‘Warehouse of dreams’ in Covent Garden: Cosmetics subscription service Beauty Pie has opened a pop-up store in Covent Garden with the help of creative experiential agency Backlash. “Warehouse of dreams” will be open until 11th July and offers the public a behind-the-scenes look at the business and the chance to immerse themselves in all things beauty. Visitors will experience a pink haven of make-up, skincare and other cosmetics. The store takes the form of a warehouse, nodding to the brand’s dedication to providing luxury products at “warehouse prices”. Bespoke hardhats, clipboards and hi-vis jackets can be found inside the store, encouraging customers to learn about Beauty Pie’s pricing strategy as well as how the brand works with its suppliers and labs. Experts will also be on hand to offer beauty lovers advice, helping to find the best products for their skincare needs straight from the production line. Beauty Pie members will receive a discount at the 7 James Street store, as per their subscription, and those who do not already have a subscription will have the opportunity to sign up and receive up to 75% off retail prices. (Source: CampaignLive 2022)

Agency leaders must tackle burnout or ‘risk talent exodus’, IPA president warns: The rising mental health crisis among adland agencies must be addressed or talent will leave the industry, the president of the IPA has said. Julian Douglas warned colleagues that while agencies had “redoubled” their efforts in response to the crisis by providing wellbeing initiatives and flexible working, this did not go far enough. At the IPA’s Business Growth conference, he told industry figures the “root causes” needed to be addressed, by leaders “engag[ing] in healthy practices themselves”, in addition to creating “trusting” relationships with staff and clients, establishing “clear” work boundaries and stopping burnout before it happens. He said: “If we want to make meaningful change in relation to mental health – and we must, or we risk a talent exodus or even worse, outcomes – then we need to operate at system level rather than an individual or company level.” Speaking to Campaign later, he added: “To tackle mental health, we can all say we need to be nicer to each other but really you need to cut some of the unpaid work, the unresourced tasks.” (Source: CampaignLive 2022)

Nike marks Euros with ad showing off speed and technical ability of Lionesses and other players: Nike is celebrating what it is calling the "outrageous confidence and skill" of women to mark the Uefa Euro England 2022 tournament."Never settle, never done"  showcases the speed and technical ability of footballers such as Lionesses captain Leah Williamson, as well as girls from grassroots teams across Europe.The film opens with a girl watching football on her laptop and then moves to a woman trying to get into a ground to play a game. As the music intensifies and an upbeat track starts to play, there are shots of women and girls playing football.The work has been created by Ankita Tobitt and Ben Shaffery. It was directed by Valentin Petit through Division. The campaign is running across TV, online and social across Europe. (Source: CampaignLive 2022)

Our mailing address is:

Want to change how you receive these emails?
You can update your preferences or unsubscribe from this list

This email was sent to <<Email Address>>
why did I get this?    unsubscribe from this list    update subscription preferences
Bountiful Cow · 52-54 High Holborn · High Holborn House · London, WC1V 6RL · United Kingdom

Email Marketing Powered by Mailchimp