23rd September 2022

White Claw rolls out series of nightclub events: Hard Seltzer brand White Claw has announced a series of late-night venue partnerships across the country, rolling out from this month. The alcohol brand said it would double its on-premise late-night footprint in what it described as its “biggest autumn/winter UK season yet”. White Claw, which is manufactured by Ireland-based Mark Anthony Brands International, said its long-term plan was to transform the drink into an all-season beverage. It said it wanted to work with venues that champion music genres such as techno, disco and house to inspire “refreshing can-in-hand moments”. Its partnership with Manchester-based club series “The Warehouse Project” will see it put its stamp on 30 events this season, with a branded bar that was designed for the venue's industrial space (Source: Campaign 2022).

Why some want companies to spend more with Black-owned businesses: Some Black-owned publishers have seen an increase in ad revenue after some agencies started spending more on their channels. However, securing — and maintaining that funding — remains a challenge for many Black-owned businesses and entrepreneurs. With that being the case, some entrepreneurs believe that businesses need to continue to increase their investment in Black-owned businesses now, especially as the economic uncertainty could lead to a recession that could hurt the growth some Black-owned businesses have seen in recent years. Black entrepreneurs in the U.S. have been disproportionately impacted by the COVID-19 pandemic because of the racial wealth gap and systemic racism (Source: Digiday 2022).

Twitter Users Can Now Remind Themselves to Add Descriptions to Images: Twitter has begun rolling out prompts to remind its users that not all of them experience images in the same ways. People now have the option to go into their settings and activate image description reminders, which will prompt them to add alt text to images they are about to tweet. They can do so via the main menu by choosing “Settings and privacy,” followed by “Accessibility, display, and languages,” and then “Accessibility” and, finally, “Receive image description reminder.” (Source: Ad Week 2022).

Adland’s perception of public media usage improves – except for TikTok, Netflix and SVODs: In a new Adnormal Behaviour study commissioned by Thinkbox – the marketing body for commercial TV broadcasters – media professionals were 104% more likely to be users of Instagram, 106% more likely to use Twitter and 153% more likely to use TikTok than the general UK public. They also claimed to watch 43 minutes less broadcast TV and 10 minutes more SVOD than the average Brit. Despite claiming different usage levels, media professionals’ estimates of the penetration of some social media apps – Facebook, Instagram, Twitter, Pinterest and Snapchat – were within a 10 percentage-point margin of the penetration reported by the UK public (Source: Campaign 2022).

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